We are looking for a Vice President of Marketing for our company, who will lead and develop the marketing strategies to drive growth, increase revenue, and establish the brand identity. You will work closely with the executive team, sales, innovation, and corporate services (recruitment & employee experience) to align marketing initiatives with business goals.
Responsibilities:
- Develop and execute a comprehensive marketing plan to increase brand awareness, generate leads, and accelerate the sales pipeline.
- Lead the development of brand positioning, messaging, and voice to differentiate the company from competitors and establish a strong brand identity.
- Build, lead, and develop a marketing team, ensuring effective execution of campaigns, budget management, and performance analysis.
- Collaborate closely with sales and product teams to develop and execute marketing campaigns, collateral, and sales enablement tools that resonate with the target audience.
- Manage and optimize the company鈥檚 online presence, including the website, social media, and other digital channels, ensuring consistency with brand strategy.
- Analyze market trends and customer insights to identify new growth opportunities and continuously optimize marketing initiatives.
- Attend industry events and conferences to represent the company, strengthen brand presence, and build relationships with potential clients and partners.
- And perform other duties as may reasonably be required in alignment with the purpose of the role.