Duties & Responsibilities

Work following media plan and show understanding and relevance to the client’s target audience
Participate in crafting digital ads that meet the clients’ business objectives and that advance their digital and social media brand strategy
Participate in multiple projects through the digital advertising process from planning to ending campaigns
Support in the implementation of media plans and proposals for different brands
Familiarize with current media channels and advertising options
Compose, gather and check campaign’s material before kickoff
Launch and monitor social advertising campaigns using some platforms/tools such as Facebook and Instagram Ads Manager and Google Ads
Assist in monitoring all live campaigns especially during peak season
Assist in optimizing campaign per platform to deliver strict KPIs with the lowest cost
Prepare paid advertising performance reports during and after delivery of the campaign
Keep track of ad spend and conversions
Send spend reports, profit sharing and other campaign invoices to Senior Media Coordinator
Refer to Senior Media Coordinator for daily updates and follow-up on ads’ pending materials
Conduct user research to better understand customers’ needs and behaviors and help improve the user experience
Stay aware of the latest trends and innovations in the field
Develop knowledge on various platforms and pass certification tests such as google ads, snapchats
Brainstorm within teams to develop advertising solutions, to discuss client requirements and to coordinate marketing activities
Adhere to all intouch policies, procedures and business ethics codes
Promote and maintain commitment to intouch’s culture and spirit
Nurture a healthy creative innovative work environment

Digital Media Specialist

About the role