SDR Team Leader

Role Overview:
As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), the
engine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow of
high-quality demos and qualified leads for the sales team by combining hands-on
coaching, data-driven optimization, and close collaboration with marketing and sales.
Key Responsibilities:
1. Team Leadership & Coaching:
• Manage and motivate the SDR team to achieve and exceed demo booking and
completion targets.
• Conduct weekly coaching sessions focusing on discovery, objection handling, and
lead qualification.
• Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s sales
playbook.
• Develop career paths for SDRs and maintain a positive, high-performance team
culture.
2. Performance & Process Optimization:
• Monitor key SDR metrics such as calls, emails, connect rate, demos booked, show
rate, and conversion to opportunities.
• Continuously refine scripts, sequences, and outreach workflows to improve
engagement and conversion rates.
• Collaborate with the Sales Operations Specialist to enhance lead scoring, routing,
and data quality.
• Partner with Marketing to balance lead volume and campaign alignment across
Enterprise and SME segments.
3. Lead Generation & Data Readiness:
• Own the outbound lead generation process to ensure SDRs always have high-
quality accounts and contacts.
• Build and maintain target lists by segment and region using enrichment tools and AI
agents.
• Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.
4. Collaboration & Alignment:
• Work with Sales Ops to automate enrichment and maintain CRM data integrity.
• Partner with Marketing to optimize inbound/outbound volumes and refine targeting
based on conversion trends.
• Ensure seamless lead handoff to Account Executives with complete qualification
details.
• Share weekly funnel insights and recommendations with leadership to enhance
SDR productivity and market coverage.
5. AI & Automation Enablement:
• Design and manage AI agents to support prospecting, list building, data enrichment,
and personalized outreach.
• Continuously improve AI playbooks and prompts to enhance accuracy, tone, and
conversion.
• Integrate AI output into HubSpot workflows for task assignment, contact creation,
and activity tracking.
• Train SDRs to use AI responsibly and effectively, balancing automation with human
connection.