The Role: The Director, Web & Digital Experience is a strategic leader responsible for Strategy’s global digital ecosystem, including our primary B2B corporate website and localized international sites. You will lead a small team, manage key vendor relationships, and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience, drive sales leads and downloads, and measure digital performance (ROI). You will own the digital content strategy and lead large-scale projects, such as full redesigns and re-platforming, by partnering closely with ITS, business units, and marketing stakeholders.
Your Focus:
The Director's responsibilities fall into four key areas:
1. Digital Strategy & Customer Experience
- Define and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction).
- Serve as the primary advocate for the end-user, using quantitative analytics and qualitative "voice of customer" data to champion a best-in-class, customer-centric digital experience.
- Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership.
- Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey.
2. Leadership & Cross-Functional Partnership
- Lead, mentor, and manage a small team of digital marketing professionals.
- Manage relationships, budgets, and deliverables with external vendor partners and design resources.
- Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap.
- Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy-in and drive engagement.
3. Web Operations, Content & SEO
- Oversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective.
- Lead and own all web-related projects, including large-scale implementations, microsites, and landing page optimization.
- Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion.
- Own and optimize the onsite search experience, using data to refine results and improve the customer journey.
4. Technology, Testing & Platform Management
- Act as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team.
- Partner with ITS to architect and align on a long-term strategic roadmap for web platforms, from inception and testing to deployment and post-launch monitoring.
- Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices.