The Role: Strategy is seeking a transformational VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy. This executive will play a pivotal role in driving double-digit sales growth, accelerating new logo acquisition, and elevating brand presence in the market. Based at Headquarters, this high-visibility position reports to the SVP, Customer Engagement, and partners cross-functionally with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high-quality lead flow from initial awareness to sales conversion.
Key Responsibilities:
- Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
- Website & Digital Experience: Champion website strategy, UX/UI design, and ongoing optimization to attract, engage, and convert unique visitors into high-quality leads.
- Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
- Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
- MarTech & Data-Driven Decision Making: Leverage best-in-class marketing technologies and analytics platforms (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to maximize campaign performance, improve operational efficiency, and deliver actionable insights to business stakeholders.
- Team Development: Lead, mentor, and inspire a high-performing, multidisciplinary team spanning content, design, development, and digital demand. Foster a culture of innovation, accountability, collaboration, and continuous learning.
- Agency & Vendor Management: Manage relationships with external agencies and partners, ensuring alignment with strategic objectives and achievement of measurable, outcome-based goals within agreed timelines and budgets.
- Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.
- Stakeholder Communication: Proactively communicate progress, insights, and recommendations to executive leadership and cross-functional partners, translating complex data into clear business impact.
- In-Office Position: At Strategy, Monday, Tuesday, Wednesday, and Thursday are in-office days with Fridays as work-from-home.