Retail Events Specialist

The Consumer Engagement Specialist is responsible for designing, developing and monitoring a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brand's values.

Core Responsibilities:

1.01 Manages the annual investment budget divided by market
1.02 Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities
1.03 Designs, in agreement with the Consumer Engagement Manager, a retention and prospect/lead acquisition strategy consistent with brand objectives
1.04 Develops a marketing plan containing objectives, targets and format and is responsible for sharing it with the individual countries
1.05 Maintains constant contact and shares targeting with the CRM Division
1.06 Coordinates with the internal offices involved (VM, Communication, E-procurement...) for the production of materials and services consistent with the defined format
1.07 Prepares and shares the briefing to the Consumer Channel, including organizational details, dynamics and staff roles during the event
1.08 Design and develop the customer journey both automatic and related to events (e.g. brand experience) and specific campaigns (e.g. lead acquisition)
1.09 Analyzes and interprets the data linked to the projects followed (Redemption events, campaigns transmitted by CRM department...)
1.10 Takes care of training for the offices involved such as the Consumer Channel on execution of customer projects, events and campaigns , E-procurement for the selection of suppliers suitable for the organization of events
1.11 Deepens and keeps constantly updated its knowledge of suppliers, as well as consultants and agencies, dealing with the related management and negotiations
1.12 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's Responsibilities>>
1.13 Promotes, adopts and develops the use of digital technologies within one's function in relation to both process management and relations with internal and external interlocutors involved in the business>>
1.14 Adopts behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and the Organizational Community