Responsibilities
• Lead, develop and manage end to end relationship marketing campaign process for the enterprise to include developing and enhancing campaign management strategies.
• Manage campaign process including writing creative briefs, coordination of campaign requests, set-up, testing, deployment and monitoring of all campaign delivery channels.
• Create relevant reports and dashboards to include the development of quarterly and annual KPI’s for continual CRM improvement and innovation.
• Coordinate campaign implementation schedule to ensure campaigns are loaded on time and appropriate contact management strategies are in place.
• Ensure all campaigns are reviewed and approved by the relevant business partners, have strong financial justification (ROI) and have embedded logic to measure effectiveness.
• Oversee response reporting for campaigns and communicate results to key stakeholders and senior management.
• Develops an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
• Creates campaign design and implementation strategies, including list segmentation, email marketing best practices research and consultation on rental or purchase of lists, campaign logic, data sources, reporting and analysis.
• Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation products and solutions
• Collaborates with Manager, Consumer Segmentation to create/refine customer segmentation schemes, perform attrition modeling, and estimating customer lifetime value.
• Work with cross functional teams within sales and marketing to develop customer journey and requisite contact strategies.
• Create Social CRM strategy and integrate social media channels into campaign tactics as appropriate.
• Researches, processes and stages customers and prospects into sales force automation tool with a high level of accuracy.
• Provides superior customer service to our internal clients and external suppliers.
• Supervise, develop and mentor Campaign Analyst and other members of the team as the team is developed.
• Measure campaign performance and identify levers for improvement – design and analyze relevant reports, A/B testing and evaluate performance across various marketing channels to identify opportunities to optimize ROI
• Safeguard consumer data in compliance with company guideline and HIPAA standards.
• Perform ad hoc reporting and analyses as necessary
• Leads high-profile cross divisional projects as required
Education/Experience:
• Bachelor's degree in Business Administration, Marketing, Finance or related discipline. M.B.A. degree or equivalent preferred.
• 5-7 years of direct marketing campaign management experience in financial services, consumer products or retail industries. Health Insurance industry experience a definite plus.
• Minimum of 3 years’ experience working with analytics and data mining in a professional (non-educational) environment.
• Prior experience working with both SAS Marketing Automation and SAS Marketing Optimization tool sets (up to and including version 5.3) preferred.
• Knowledge/experience in Siebel a plus
Knowledge, Skills and Abilities:
• Proven ability to leverage customer segmentation strategies to drive growth through acquisition and retention campaigns
• Demonstrated skill in conceptualizing creative solutions, as well as documenting them and presenting/selling them to senior management
• Strong customer focus and ability to manage client expectations
• Solid project management skills with ability to multitask and manage multiple small to large projects in a cross-functional environment
• Excellent oral and written communication skills, as well as ability to present and explain technical information in a way that establishes rapport, persuades others and gains understanding
• Superior negotiation, facilitation, and customer service skills