Marketing Analyst

Position Marketing Analyst

Work Location: Hicksville, NY

Duration: 6+ Months

Direct client: Immediate interview 

Job Description:

• Develop promotion and communication campaigns to Long Island’s Residential market

• Create, develop and execute customer promotional campaigns that will increase J.D. Power customer satisfaction and also drive customer participation in LI program and services (Online Self-Service products)

• Leveraging market strategy, customer data and research to develop customer communication initiatives 

• Create, develop and execute new program promotions or customer incentives

• Optimize communication channel mix for target audiences and budget efficiency 

• Work with vendors as appropriate in the execution of customer communication campaigns

• Create, develop and maintain customer lists for Marketing and other requesting departments

• Query internal databases (Micro-strategy / Data-Warehouse/Siebel) to create, develop and maintain customer email, direct mail and other targeted lists for marketing and other requesting departments

• Provide campaign incentive and promotional fulfillment by working with internal and external partners to execute

• Work with internal areas such as Customer Intelligence to identify and develop customer profiles; market segmentation opportunities, tailored customer communications 

• Identifying data-mining and market research opportunities to increase marketing communication efficiency

• Utilizing current research vehicles like J.D. Power and Customer Contactor surveys to identify customer satisfaction gaps and develop potential solutions

• Through data mining and market research, identify and develop new product or service opportunities.

• Leverage market strategy, customer data and research to develop new and creative customer communications initiatives 

• Be proficient in the area of digital marketing and the leveraging of that channel in outreach to customers and prospects

• Collaborate with support areas as required, by providing them direction, communication or feedback in the promotion of programs, products and services 

• 3rd party advertising agency

• Corporate Communications

• Energy Efficiency

• Call center personnel 

• Assist in development of an Annual Market Plan

• Develop strategies and tactical plans to achieve program goals and metric targets

• Research industry best practices and market trends to develop marketing initiatives

• Monitor the marketplace to seek out:

• Industry best practices

• Association / Industry data

• Trend analysis data

• Measure and report out on marketing campaigns and initiatives as they relate to program participation and customer satisfaction

• Leverage in-house tools and databases to track and reporting on specific communications campaigns and marketing goals

• Work with Marketing communications team in the production of new or revised customer collateral, internal support materials and other appropriate communication pieces

• Monitor program and service marketing collateral for relevance 

• Collaborate with Customer Intelligence, Systems Change & Implementation, Technical Support areas on up and coming technologies. 

• Identify program and/or product enhancements 

• Manage market-specific budget 

• Attend conferences/workshops on advances in Utility Marketing, Social Media or Web Utilization as required

Desired Skills:

(Knowledge and Experience Required) 

Requirements:

• BA / BS Marketing Degree or equivalent Experience

• 3 – 7 years of experience in market campaign development, campaign analysis, list management

• Experience in digital marketing and media

• Excellent computer skills, specifically in Microsoft Outlook, Excel, PowerPoint and Word

• Must have excellent communication skills and analytical skills.

• Required Competencies:

• Excellent written and verbal communication skills

• Candidate must possess planning and organizational skills.

• Analytical skills and attention to detail. 

• Must also have a sense of teamwork and initiative. 

• Results oriented.

• Candidate must foster an inclusive work environment and value all aspects of diversity.

Preferred Skills:

Advanced degree: MBA

Data or Quantitative Analytical skills