Position: Marketing Analyst
Duration: 6+ Months
Location: 175 E. Old Country Rd, Hicksville, NY
Direct Client: Immediate interview
Job Description:
• Develop promotion and communication campaigns to
• Create, develop and execute customer promotional campaigns that will increase J.D. Power customer satisfaction and also drive customer participation in (Online Self-Service products)Leveraging market strategy, customer data and research to develop customer communication initiatives
• Create, develop and execute new program promotions or customer incentives
• Optimize communication channel mix for target audiences and budget efficiency
• Work with vendors as appropriate in the execution of customer communication campaigns
• Create, develop and maintain customer lists for Marketing and other requesting departments
• Query internal databases (Micro-strategy / Data-Warehouse/Siebel) to create, develop and maintain customer email, direct mail and other targeted lists for marketing and other requesting departments
• Provide campaign incentive and promotional fulfillment by working with internal and external partners to execute
• Work with internal areas such as Customer Intelligence to identify and develop customer profiles; market segmentation opportunities, tailored customer communications
• Identifying data-mining and market research opportunities to increase marketing communication efficiency
• Utilizing current research vehicles like J.D. Power and Customer Contactor surveys to identify customer satisfaction gaps and develop potential solutions
• Through data mining and market research, identify and develop new product or service opportunities.
• Leverage market strategy, customer data and research to develop new and creative customer communications initiatives
• Be proficient in the area of digital marketing and the leveraging of that channel in outreach to customers and prospects
• Collaborate with support areas as required, by providing them direction, communication or feedback in the promotion of programs, products and services 3rd party advertising agency Corporate Communications Energy Efficiency Call center personnel
• Assist in development of an Annual Market Plan
• Develop strategies and tactical plans to achieve program goals and metric targets
• Research industry best practices and market trends to develop marketing initiatives
• Monitor the marketplace to seek out: Industry best practices
• Association / Industry data Trend analysis data
• Measure and report out on marketing campaigns and initiatives as they relate to program participation and customer satisfaction
• Leverage in-house tools and databases to track and reporting on specific communications campaigns and marketing goals
• Work with marketing communications team in the production of new or revised customer collateral, internal support materials and other appropriate communication pieces
• Monitor program and service marketing collateral for relevance
• Collaborate with Customer Intelligence, Systems Change & Implementation, Technical Support areas on up and coming technologies. Identify program and/or product enhancements
• Manage market-specific budget
• Attend conferences/workshops on advances in Utility Marketing, Social Media or Web Utilization as required
Desired Skills:
(Knowledge and Experience Required)
Requirements:
• BA / BS Marketing Degree or equivalent Experience
• 3 – 7 years of experience in market campaign development, campaign analysis, list management
• Experience in digital marketing and media
• Excellent computer skills, specifically in Microsoft Outlook, Excel, PowerPoint and Word
• Must have excellent communication skills and analytical skills.
Required Competencies:
• Excellent written and verbal communication skills
• Candidate must possess planning and organizational skills.
• Analytical skills and attention to detail.
• Must also have a sense of teamwork and initiative.
• Results oriented.
• Candidate must foster an inclusive work environment and value all aspects of diversity.
Preferred Skills:
Advanced degree: MBA
Data or Quantitative Analytical skills