Position: Digital Strategy Director
Duration: Full-time with benefit +bonus
Location: Newark, NJ
Direct client: Immediate interview
We are looking for a Director, Digital Strategy to report into our Chief Technology Officer. Ideally the candidate will have experience working on health care clients, maybe pharma, but we'll also take a look at candidates who come from different areas (Financial Services, etc.).
The Director of Digital Technology Strategy is responsible for the design, development and implementation of digital experiences for Leadership, creative vision, UI/UX expertise and a deep understanding of what inspires web visitors (both consumers and referring physicians), are all critical for success in this role. Proven e-Commerce and CRM experience UI/UX, web design, front-end engineering, backend integration, and QA, AB testing, qualified candidates.
Responsibilities:
- Help Lead the Strategy Forward: Contribute to the definition of the strategies and innovation for websites and mobility footprint which will lead to the achievement of growth objectives.
- Target Insights: Collaborate with other functions to provide joint leadership in consumer and provider research and the application of insights and analytics to help the define and deliver a superior online experience, make informed business decisions, and contribute to consumer/physician satisfaction.
- Lead the transformation and modernization of Digital Platform
- Partner with Digital Platform vendors to influence their product roadmaps to drive best in class experiences for all constituents
- Enable business value realization across the value chain: Drive greater self-service and adoption of digital communication; support business unit strategies to ensure right channel is leveraged for the various opportunities (e.g. retention and digital renewals, network leakage reduction, prescription adherence etc.)
- Drive change management efforts, engaging business and IT stakeholders on key aspects of the digital transformation – rapid delivery of business capabilities, IT delivery model changes, and utilizing best of breed market assets / products vs. internal build etc.
- Deliver Superior Online Experiences:
- Set the stage for continual innovation in the online and mobility space.
- Improve upon the digital experience with an increased level of scale and the ability to increase traffic, drive conversion and establish engagement.
- Lead the UX design team and ensure the delivery of an exceptional customer experience across digital channels that allows:
- Prospects and visitors to be educated and inspired, and
- Tailoring and self-service to individual visitor (member) needs.
- Create a web experience that is in-line with the innovative/forward-looking expectations of web-savvy, New Jersey consumers.
- Ensure a technology strategy is in place that supports the user experience across all channels of interaction
- Supervise, coach and mentor UX staff, while also overseeing delivery by external partners
- Maintain minimum quality scores of consumer satisfaction and engagement
Knowledge, Skills and Abilities:
- Superior UI/UX, web design and release management.
- Web Analytics.
- Web API design, implementation and management experience
- Web & Mobile Application Development
- CRM Systems Implementation (Sales, Marketing, Customer Communications and Service)
- Enterprise Integration
- Agile, iterative delivery methodology
- Product Development
- Influencing skills (proven ability to persuade others towards an idea or goal).
- Organized and attention-to-detail approach (strong tactical execution).
- Organizational leadership and team development (leads through influence).
- Translates core business strategies into actionable initiatives.
- Listening skills.
- Ability to express ideas clearly both verbally and in writing.
Qualifications:
Continual Process Optimization:
- Utilize leadership and leading design thinking to create a culture that stimulates and sustains Web innovation. Roll-out processes that drive feature and functionality improvements efficiently and cost effectively to meet the fast moving needs of the business. This includes function-wide planning, measurement, and share the learning approaches that will help improve the online experience and drive business growth.
- Manage, direct, and develop staff by providing feedback and coaching. Administer performance, and salary review for staff. Ensure staff meets all regulatory requirements and utilizes best practice methodology.
- Strong Vendor Management and strategic program management experience combined with experience operating in a highly leveraged, environment with multiple vendors providing outsourced delivery in a combined on and offshore model.
- Comfortable working a matrixed environment, able to navigate internal processes and organizational structures to effectively create an agile delivery process while meeting internal compliance and regulatory needs
- Comfortable leading technical teams and overseeing their work output
Education:
- Requires a Bachelor's degree in Computer Science or Information Systems Management from an accredited college or university.
- Prefer an MBA or MSc.
Experience:
- 15+ Years IT experience
- Requires a minimum of 12 years of management/corporate experience with at least 5 served in designing and implementing Digital technical strategies
- Healthcare experience preferred, also experience in the online Banking or Retail verticals is desirable
- Experience across a range of IT disciplines is preferred (Application Development, Testing, Architecture, Operations, etc.)