Marketing Specialist

POSITION: Marketing Specialist

LOCATION: Boston, MA

DURATION: 1 year 

Position Responsibilities:

• Manage and prioritize requests from 6 field marketers who generate demand for different product lines.

• Must obtain a basic level of Client HCIT product and organizational knowledge in order to classify & route inquiries correctly. This role is a critical enablement function for the team to execute at higher speed.

Responsibilities include:

• Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales

• Research, segment and validate target lists to be used in campaign execution.

• Manage demo scheduler tool to be used for major tradeshows

• Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.

Bonus Experience:

• Prior field marketing or campaign execution experience

• Prior experience with Sales Logix or Salesforce.com

• Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics