- Database Development and Prospecting
- Leverage OSD-provided prospect databases while independently vetting, validating, and prioritizing communities within the territory.
- Build and maintain a high-quality pipeline of senior living communities.
- Identify true decision-makers and understand community ownership and operating structures.
- Execute consistent outbound prospecting, including in-person cold visits and follow-up outreach.
2. New Community Relationship Development
- Sell directly to senior living decision-makers, including Executive Directors, Administrators, regional operators, and ownership groups.
- Conduct in-person meetings and presentations with community leadership and staff.
- Clearly communicate the value of onsite dermatology services to operational and clinical stakeholders.
- Navigate community and multi-community approval processes.
- Own the full sales cycle from initial outreach through signed partnership.
3. Relationship Management and Account Growth
- Maintain strong relationships with communities after they are onboarded.
- Support communities in driving resident awareness and patient sign-ups.
- Ensure communities remain engaged, active, and aligned with visit schedules.
- Identify opportunities to increase visit frequency and patient volume over time.
4. Education, Presentations, and Referral Development
- Deliver presentations to community leadership, staff, residents, and families as needed.
- Participate in local industry events, health fairs, and trade shows.
- Develop third-party referral relationships that support community growth.
5. Territory and Time Management
- Independently manage scheduling, routing, and travel across a multi-market territory.
- Prioritize high-impact opportunities to maximize time in the field.
- Track outreach activity, pipeline progress, and outcomes to ensure consistent performance.