We are seeking a high-performing B2B marketer to execute integrated campaign and marketing activities including campaign strategy, creative development, copywriting, and brand alignment. As an Integrated Marketing Manager, you will work closely with sales and marketing to develop and execute marketing campaigns that target key industries. This role requires a blend of creative content development, experience with digital marketing campaigns, and project management.
Overview
- Industry-Specific Marketing Strategy: Work closely with industry executive stakeholders on developing and implementing a comprehensive marketing plan tailored to the needs of each vertical.
- Campaign Execution:鈥疨lan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels.
- Cross-Functional Collaboration: Enable collaboration and integration with teammates and cross-company stakeholders.
- Content Creation: Write/edit compelling blogs, eBooks, infographics, case studies, and other marketing collateral to display our expertise. Develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience. Excellent written communication skills and proficiency in copywriting and editing.
- Design: Assist in the design and production of digital materials, including ads, presentation decks, webinars, and event collateral to support our marketing efforts.
- Event management: Help execute industry-specific events, from webinars, trade shows, membership opportunities, round table executive discussions, road shows and other industry specific engagements.
- Analytics & Reporting: Track and analyze campaign performance, identifying areas for improvement and optimization.