Reporting to Chief Information Officer, the VP of Digital Engagement is responsible for providing the vision, leadership, and execution oversight needed to advance the credit union鈥檚 digital ecosystem, across all products and services. The VP is responsible for shaping the long-term digital banking roadmap鈥攆rom online and mobile banking to payments, account opening, fraud prevention, and integrated digital servicing. The VP combines strategic insight with practical execution, acting as a connector between Technology, Operations, Products, Marketing, Member Experience and external fintech partners. This leader oversees the strategy, roadmap, performance, and evolution of all digital channels, ensuring the credit union delivers a modern, intuitive, and secure digital banking ecosystem that deepens member relationships, accelerates growth and streamline operations.
This role requires a blend of strategic foresight, strong financial acumen, deep digital expertise, and the ability to align diverse stakeholders toward a unified digital direction.
Job-Specific Responsibilities:
Strategic Leadership & Digital Vision
Leverage internal and external industry insights, developing and maintaining a comprehensive digital banking strategy aligned with the credit union鈥檚 mission, growth goals, and member-first philosophy.
Identify strategic opportunities to expand features, simplify journeys, and modernize digital servicing capabilities.
Create long term digital roadmap covering platform evolution, channel enhancements, and new digital capabilities such as personalization, payments innovation, automation, and embedded analytics.
Ensure alignment with regulatory expectations, security standards, and risk management practices inherent in financial services.
Digital Banking Platform Stewardship
Provide leadership for the credit union鈥檚 digital banking platform- Oversee platform performance, release management, vendor roadmaps, and upgrade planning.
Evaluate fintech integrations, API opportunities, and ecosystem partnerships that enhance member services or operational efficiency.
Lead business case analyses for new features, integrations and products both within digital banking and other channels in the digital space.
Serve as primary vendor contact, ensuring contractual, financial, and operational accountability.
Experience Design & Member Journeys
Lead the design and optimization of end-to-end member journeys (including but not limited to account opening, onboarding, authentication, transactions, lending, payments, and digital member support).
Champion member-centered design and ensure that member feedback, pain points, and behavioral insights shape product decisions.
Digital Transformation & Cross-Functional Leadership
Drive cross-departmental digital initiatives such as digital account opening, card management, RTP/FedNow, fraud mitigation, loan origination modernization, and personalized financial insights. Collaborating with IT, Data, Operations and Marketing to ensure seamless implementation, launch, tracking and monitoring.
Modernize digital servicing operations to streamline processes and migrate manual processes to automated, self-service or intelligently assisted workflows.
Drive cultural change by promoting digital literacy, innovation mindset and data-driven decision-making across departments.
Data, Insights & Performance Measurement
Build and maintain an enterprise digital scorecard with KPIs tied to adoption, engagement, conversion, operational efficiency, financial outcomes, and member satisfaction.
Leverage data around member digital behavioral, segmentation and usage patterns to prioritize digital improvements across the credit union.
Present digital performance updates, opportunities, risks, business cases to the Senior leadership team.
Governance, Compliance & Risk Management
Ensure digital banking initiatives meet regulatory, privacy, ADA, and cybersecurity standards.
People Leadership & Organizational Influence
Lead and mentor teams involved in digital product management, research and innovation.
Build strong cross-functional relationships that encourage collaboration, accountability, and shared ownership of digital outcomes.
Influence senior leaders, and different stakeholders by communicating a compelling vision, presenting clear strategies, data-backed recommendations, and a thoughtful point of view on emerging digital trends.
Harvard University
https://careers.smartrecruiters.com/HarvardUniversity