Admissions and Enrollment Specialist
Responsibilities: The Admissions and Enrollment Specialist will serve a critical role within Professional Education (PPE) at the Harvard Graduate School of Education (HGSE), which serves over 15,000 professionals in early childhood, K-12, and higher education around the world each year through a diverse portfolio of 100+ professional learning offerings.
Reporting to the Admissions and Engagement Manager, you will manage the engagement, business development, and admissions for a set of programs within an assigned portfolio. You will work closely with accomplished leaders and educators from throughout the world who are seeking professional development through PPE鈥檚 programs. You will execute outreach and follow-up to stimulate interest and convert it to enrollment, providing exceptional relationships, service, and guidance. You will own all aspects of the application, review, decision, and enrollment process for a large volume and diverse population of professionals. And you will surface insights from your customer interactions that will inform marketing and business decisions across PPE. Major areas of responsibility include:
Outreach and Engagement (60% of time)
- Engagement and Advisory: Take a lead role in driving the enrollment goals for assigned PPE programs. Serve as the primary point of contact for educators considering assigned PPE programs. Consult with educators on which program offerings best meet their learning objectives. Communicate PPE鈥檚 competitive positioning and advantages when engaging with individuals and organizational prospects. Help customers navigate the program selection and application or registration processes.
- Relationship Management: Build long-term relationships with prospective and existing customers and organizational clients. Maintain inquiry, opportunities, and prospect activity in Salesforce. Work within Salesforce CRM to track and proactively reach out to prospective groups and individuals for account-based outreach.
- Customer and Market Insights: Provide market and competitive insights to the leadership team for informing strategic decisions. Report on, analyze, and share data to inform future business development and outreach activities. Represent PPE at events and conferences as needed. Stay current on faculty research, program content, relevant leadership topics, and industry trends.
- Cross-Departmental Collaboration: Participate in weekly meetings to identify priority programs that need additional outreach efforts to meet enrollment goals. Execute agreed-upon next steps to support prospective candidates in applying to and enrolling in programs.
Admissions (15%):
- Make or execute admissions decisions for designated portfolio of programs based on criteria agreed upon with the Portfolio Directors and Faculty Educational Chairs.
- Create admissions processes, criteria, and communications for new programs and iterations.
- Use Salesforce CRM to launch application forms and set up admission-related communications and workflows.
- Support team and group enrollments from organizational clients.
- Process and communicate admissions decisions for all applicants within portfolio, both directly with applicants and in the Salesforce CRM.
- Partner with Portfolio Directors to achieve faculty educational chair interests and expectations for cohort mix and audience.
- Processes applications and maintains participant records in the Salesforce CRM
- Ensures that application materials are complete and data integrity is maintained, proactively advising and guiding applicants as needed.
- Actively manage wait lists and participant attrition.
- Contribute to the development and implementation of admission policies, procedures, and best practices.
Registration, Systems, and Customer Service (25%):
- Track enrollment, identify trends, and prepare periodic reports as required.
- Partners with and assists organizations/schools/districts with large group enrollments
- Prepare demographic information and presentations for assigned programs.
- Ensures effective, clear handoffs of participant communication between internal functional teams throughout the registration process.
- Provides system-level troubleshooting for learners as necessary.
- Manages processes within the organization-wide Salesforce CRM and applicant tracking system, from application creation, email communications, data and reporting, event/webinar registration and management, decision notifications, invoice creation, and other related processes.
Other duties as assigned.
Working Conditions:
HGSE is currently developing dynamic workplace models which will actively support a combination of on-campus and remote work (within a state in which Harvard is registered to do business) where business and operational needs allow. You and your manager will discuss the best schedule based on your role and operational need. If your role allows for remote work, please note that all remote work must be performed within a state in which Harvard is registered to do business (CA (Only Exempt), CT, GA, IL, MA, MD, ME, NH, NJ, NY, RI, VA, VT, and WA). Please also note that Harvard will withhold each applicable state鈥檚 required tax and other withholdings from your paycheck for the time you work there.
The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.
We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.