Get to Know the Team
At Grab, you'll join a collaborative and inspiring team committed to transforming the way people experience our brand. You'll be part of a group that thrives on crafting industry-leading strategies, creating engaging content, and fostering seamless collaborations across regional and local teams. We work together to bring innovative ideas to life while making a meaningful impact on the communities we serve.
Get to Know the Role
You'll primarily own regional GrabMart marketing. But you won't be boxed into a single lane. As the ecosystem evolves, you'll step into adjacent bets, new launches, and high-impact projects when needed.
If you enjoy building before the guide exists — and turning messy ideas into scalable systems — you'll feel right at home.
You will report to the Regional Lead for Regional Brand and Partnerships in Singapore and work onsite at our Petaling Jaya office.
The Critical Tasks You Will Perform
1. E-commerce Campaign Strategy, Planning & Orchestration
- Develop annual and half-year marketing roadmaps across E-commerce verticals
- Lead regional campaign platforms for major commerce moments (e.g. 9.9, 11.11 etc)
- Translate business priorities into clear narratives, campaign frameworks, and execution plans
- Balance short-term GMV growth with long-term brand and ecosystem equity
- Partner with country marketing teams to localise and improve within market realities
2. Regional Toolkits and Strategies
- Build scalable campaign toolkits, visual systems, and messaging frameworks
- Codify best practices into strategies countries can deploy quickly
- Create modular assets that create both consistency and flexibility
- Establish repeatable GTM systems across multi-product, multi-country launches
3. Country & Cross-functional Leadership
- Be a regional glue across Marketing, Performance, Product, Commercial, Ops and Creative
- Pressure-test strategies with Performance Marketing using funnel data
- Partner with Product Marketing to align feature releases with demand generation
- Ensure end-to-end execution from strategy through in-app visibility and paid media
4. Beyond the Job Title
- Support new category launches and experimental growth mechanics
- Help unblock high-stakes projects that need a operator-thinker
- Test new campaign mechanics, activation formats, and automation tools
- Build while running — not waiting for perfect clarity
What Success Is
- E-commerce marketing plans are cohesive, purposeful, and scalable, providing clear support and empowerment to country teams.
- Product, Performance, and Brand teams recognize you as a strategic partner, with campaigns aligning to achieve business outcomes such as GMV, frequency, retention, and AOV.