Experian Marketing Services' mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.
Experian continues to achieve growth and innovation in the identity and targeting space. With Experian's top data assets and identity solutions, we are a one-stop shop that helps advertisers define their audiences, activate audiences, and measure the results. Experian's vision is for people, data, and technology to become a necessary part of every major consumer economy around the world.
You'll have the opportunity to:
- Champion the Go-To-Market strategy for Experian's Digital and Offline Identity Resolution and Collaboration product portfolio, ensuring tight alignment between market needs, product positioning, and sales execution. Ensure offerings are competitively positioned, priced and aligned with value delivered.
- Serve as the primary client-facing product lead, engaging with top-tier advertisers, platforms, and publishers to understand business objectives, evaluate fit with Experian identity solutions, and recommend best-fit architectures or new solution concepts.
- Act as a subject-matter expert on identity resolution, educating internal teams and clients on technical concepts such as deterministic/probabilistic matching, cross-device graphs, clean rooms, and privacy-enhancing technologies.
- Support strategic sales engagements, participating in client meetings, solutioning sessions, and escalated conversations where product expertise is required. Act as an escalation point for complex client solutioning, helping unblock revenue by creatively applying product capabilities.
- Partner with internal Product Managers who lead development execution - providing market context, validating requirements, and ensuring product investments map to revenue and adoption goals.
- Develop commercially grounded product roadmaps, balancing short-term client needs with long-term strategic differentiation. Translate emerging industry developments (privacy regulation, signal loss, CTV, retail media expansion, etc.) into actionable product implications and commercial opportunities.
- Collaborate with Marketing and GTM teams to define messaging, launch new offerings, create enablement materials, and ensure consistent market positioning.
- Conduct structured customer discovery and validation, synthesizing client inputs into insights that influence product strategy and go/no-go decisions.
- Define product metrics, KPIs, and success criteria, ensuring actionable tracking toward revenue, adoption, and partner ecosystem health.
- Represent Experian in industry forums and standards bodies, maintaining active involvement in groups such as IAB, NAI, DAA, or Prebid to influence and anticipate market direction.
- This is an Individual Contributor role, and you will report to the Senior Director of Product Management.