WHAT DOES A PROGRAMMATIC TRADER DO?
The Programmatic Trader will join our in-House programmatic team, which is within the media team. We are seeking a results-driven and detail-oriented individual who has prior experience launching, managing and optimizing campaigns using demand-side platforms to deliver positive outcomes for our clients. This person enjoys working within various platforms day-to-day and the nitty gritty details that make up a programmatic campaign. The trader must be numbers-oriented, analytical, an excel-guru and a self-starter. This person will also work with other internal teams such as Media Planning and Analytics to analyze, understand and implement campaign requirements and optimizations.
The Programmatic Trader's primary role is to operate in-platform, executing campaigns that have been planned in partnership with the Programmatic Supervisor or other Programmatic leader. The Programmatic Trader is responsible for executing, managing and optimizing that work through the project lifecycle with varying input from the senior programmatic team.
Prior experience must include working within a DSP in a self-service manner for a minimum of one year.
RESPONSIBILITIES INCLUDE:
- Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
- Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met
- Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes
- Data analysis and optimization; keep optimization log and date of all optimizations made
- Provide performance snapshots and pacing on a weekly basis
- Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
- Is able to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
- Maintain strong vendor and cross-agency partner relationships
- Demonstrate confidence and actively participate in internal and external meetings
- Contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations
- Responsible for contributing to proposals, providing guidance on insertion order and launch docs
- Has the ability to identify new opportunities for media that don't already exist
- Is able to stay abreast of new and emerging technologies, trends and practices/consistently meeting with vendors
- Is proactive with suggestions to improve the media/programmatic process
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned