The Senior Director, Analytics is a trusted internal strategic analytic partner managing a brand or portfolio team to deliver client delight and growth. This is a leadership role within our Marketing Analytics group. The Senior Director, Analytics works with clients, subject matter experts (SMEs) in other departments, and our Marketing Intelligence colleagues to deliver insights that inform strategy development and drive the optimization of our Omnichannel programs. Responsibilities include managing direct reports, proposing ideas, managing senior client relationships, delivering presentations, and contributing to the development of our Analytics practice.
The Senior Director, Analytics must be a strong leader skilled in leveraging data-driven solutions to inform and drive Omnichannel program performance. The ideal candidate provides insights from campaigns, claims, and internal client data that can inform strategies and deliver quantified impact. The role involves leading a portfolio of client engagements, providing guidance to managers and analysts within the team, and ensuring effective measurement planning and performance analysis. The role also involves advocating for the implementation of optimization recommendations, serving as a consultative partner to clients and SME colleagues, and identifying growth opportunities to help clients address challenges. The candidate will be responsible for growing existing client relationships and supporting new business development opportunities.
Success in this role is measured through client satisfaction, internal team/stakeholder satisfaction, and team billability.