WHAT DOES A DIRECTOR, STRATEGIC PLANNING DO?
Acting as the voice of the customer at EVERSANA INTOUCH, the Planning Director is a strategic leader-practitioner for assigned brands. This person is collaborative to the core and may struggle to resist the pull of an empty whiteboard. Unfazed by ambiguity, they can cut through the noise to get to the root of the issue. The Planning Director is an expert excavator when it comes to research, with a penchant for distilling data to the simplest insights. The ideal candidate understands the art + science of planning with a distinct preference of leading with data and logic first.
Ultimately, this person will influence and challenge clients and internal teams to bring about change. They will be persistent in their persuasion and passionate in their approach to inspire client and internal teams to great work.
- Work side-by-side with account and creative partners to crystallize client needs and business opportunities
- Utilize powerful analytical skills to rapidly synthesize large quantities of information, bring forward critical observations and insights, and ensure that strategic conclusions and opportunities are grounded in data for every stage of the problem-solving process
- Translate findings into insights to fuel strategic communication and great creative
- Answer key questions about how the customer behaves across all channels and how brands play a meaningful, influential role in their journey
- Establish solid relationships with cross-functional subject matter experts and glean deep understanding of their roles and contributions to bring a depth of rich expertise to strategic recommendations
- Develop and articulate strategies that inspire innovative work, including brand strategies; patient, caregiver and HCP journeys; comprehensive multichannel plans and ad hoc assignments
- Establish self as a planning subject matter expert in the eyes of internal counterparts and clients – an expert in pharma, assigned brands, audiences, landscape and category trends
- Connect digital to all aspects of business to drive growth opportunities
- Have well-formed opinions to help guide multi-discipline teams regarding data-driven marketing, mobile, social and general marketing trends that influence client work
- Shepherd strategies and behavior insights through all stages of development to creative output
- Lead workshops, both internal and/or client-facing, taking the lead in designing, facilitating and moderating to achieve client goals
- Balance multiple simultaneous projects and assignments
- Exercise sound judgment
- Rally all teams and effectively lead, influence, and negotiate across different disciplines to drive an focused agenda and achieve desired outcomes
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned