Media Planner, Paid Search

WHAT DOES A MEDIA PLANNER, PAID SEARCH DO? 

The Media Planner will assist in the development, evaluation and management of online media plans for pharmaceutical clients to meet their requirements, budgets and objectives. He or she will develop and manage the RFP process and assist in the evaluation of proposals. This person will maintain a responsive working relationship with clients, vendors and internal agency staff. The Media Planner maintains rapport with media publishers through daily interaction and works closely with account and creative teams to ensure flawless execution of media schedules. The Media Planner must stay abreast of new and emerging technologies and execution opportunities by providing agency POVs on new opportunities as they relate to client objectives on an ongoing basis. He or she will manage the campaign authorizations, budgets and invoice process. The Media Planner will also analyze research data and assist in compiling monthly competitive analyses when needed, as well as assist in the monthly campaign reporting. 

• Develop, evaluate, and manage online media plans for pharmaceutical clients. 
• Create and manage the RFP process and assist in evaluating proposals. 
• Maintain responsive working relationships with clients, vendors, and internal agency staff. 
• Build and maintain rapport with media publishers through daily interactions. 
• Collaborate closely with account and creative teams to ensure flawless execution of media schedules. 
• Stay informed about new and emerging technologies and execution opportunities. 
• Provide agency POVs on new opportunities related to client objectives. 
• Manage campaign authorizations, budgets, and the invoice process. 
• Analyze research data and compile monthly competitive analyses. 
• Assist in monthly campaign reporting. 
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. 
• All other duties as assigned