WHAT DOES AN EXPERIENCE DESIGN TEAM LEAD DO?
The Experience Design Team Lead – Email, Banner owns the intersection of design, technology, and brand across our Email and Media Banner practices.
This leader is both a manager and a contributor. Within our team’s model, every Experience Design role maintains production fluency—oversight alone is not sufficient. While Team Leads do not carry a full day-to-day execution load, they are expected to step into the work when needed: to unblock teams, model standards, course-correct direction, or support moments that require elevated expertise. Their involvement is targeted and high-impact, ensuring system-aware, brand-aligned execution without removing ownership from their practitioners.
This role is ambidextrous across our Banner and Email practice teams respectively. To that end, the Team Lead understands how animation principles, responsive behavior, component logic, and platform constraints intersect with brand storytelling and performance objectives.
They will directly manage a small handful of Experience Designers directly (2-3), lead project work, and partner closely with Brand, Strategy, Development, and Project Operations to ensure deliverables are not only beautiful—but functional, feasible, scalable, and margin-aware.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Leadership & Talent Development
The Team Lead manages and mentors a small pod of Experience Designers, elevating craft, systems thinking, and platform fluency. They provide timely, hands-on guidance during active project work—stepping in when needed to model standards and course-correct direction. Through clear, actionable feedback, they strengthen both technical skill and strategic judgment.
Hands-On Contribution & Practice Leadership
While not carrying a daily production load, the Team Lead remains production-fluent and steps into execution when complexity or team support requires it. They guide work across motion-informed banner ecosystems and modular email systems, ensuring strong hierarchy and brand fidelity. They translate brand guidelines into scalable executions and apply motion literacy to ensure animation and interactive behaviors are purposeful and feasible.
Systems & Feasibility Stewardship
The Team Lead ensures practitioners design within real platform constraints and production realities. They balance creative ambition with technical feasibility and regulatory guardrails, anticipating risks related to over-complexity or scope drift. Their oversight ensures clean handoffs to development and deployment teams, protecting both quality and efficiency.
Operational Partnership
In close collaboration with Project Operations, the Team Lead aligns scope, budget, and timeline with executional realities. They advocate for appropriate resource allocation, and clear boundaries that protect margin. Their leadership reinforces predictability, clarity, and disciplined delivery.
Design Excellence & Quality Assurance
The Team Lead upholds standards of system-aware, reuse-driven design. They review and elevate team outputs for consistency, clarity, and craft—ensuring brand expression translates effectively across modular and motion-based environments. They raise the bar not only on aesthetics, but on structural precision and executional excellence.
Client & Cross-Functional Collaboration
A steady and confident presence, the Team Lead contributes meaningfully in client and internal forums. They partner closely with Brand and Strategy SMEs to ensure alignment between message, experience, and performance goals, while advocating for Experience Design methodologies across the broader agency ecosystem.