Sr Mgr/Assoc Director Payer & Channel Marketing

Sr Mgr/Assoc Director Payer & Channel Marketing

Cambridge MA

Exp 5-7

Deg Bachelors

Relo

Occasional Travel

Job Description

The Senior Manager/ Associate Director, Payer and Channel Marketing will be a key contributor to the MS Franchise, with specific brand responsibilities for Aubagio and Lemtrada. This position will support the tactical components of Commercial Payer Marketing and Access (Health Plans, Pharmacy Benefit Managers and Specialty Pharmacy Providers).  This position will maintain a high level of collaboration and integration with both brand teams, US Market Access, Market Research, Training and other departments as necessary. This role will have responsibility for developing materials and tools for US Account Teams, both pre- and post-launch, as well as pull-through tools and resources for the field teams. The role will also ensure integration of payer marketing insights across the MS Franchise and with stakeholders through close collaboration with both the Professional and Consumer Marketing teams. This position will be based in Cambridge, MA and report to the Vice President, Payer and Channel Strategic Marketing. The level of the position will be determined and will be commensurate with the experience of the identified candidate.

Specific responsibilities include:

·         Developing promotional items that integrate into & support the brand strategies, such as iPad payer data & hard copy access support resources for offices

·         Field training on Managed Care with support of Payer and Channel leadership

·         Development of field-level data tools and analytics

·         Acting as an Advisory Board Champion (logistics and coordination)

·         Serving as a contact for Genzyme engagement with Payer Advocacy organizations, associations & meetings (AMCP, NAMCP, PCMA, etc.)

·         MS Center Support activities vs. community-based Neurologists  (i.e. focused resource development/partnerships with key groups)

·         Promotional Review Board (PRB) champion

·         Implementing new provider & patient support tactics, marketing programs and tools.

·         Development and roll out of non-branded Managed Care customer collateral

·         Providing analytical support around PMP and PATT reports to capture trends around coverage, distribution, and OOP costs

·         Budget tracking

Qualifications

Basic Qualifications:

·         3+ years Brand Management experience in MS/biologics/neurology

·         Market Access experience

·         BA, BS or equivalent required

Preferred Qualifications:

·         Strong understanding of and experience in brand management

·         Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid

·         Experience in marketing development of tools and tactics applicable to Market Access

·         Strong sense of professionalism, accountability and urgency for defined areas of responsibility

·         Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)

·         Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables

·         Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)

·         Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials

·         Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions

·         Reliable and responsible management of budgets and expenses

·         Effective interpersonal skills

·         Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities

·         Proven ability to align internal stakeholders and achieve results through collaboration