Mgr, Search Strategy

Mgr, Search Strategy 

Mountain View

Information Technology - IT Project Management

Exp 2-5 yrs

Deg Bach

Relo

Bonus

Travel Occasional 

Job Description

Responsibilities 

Responsible for managing an agency for specified SEM campaigns

Ensure revenue, budget, ROI, and other business goals are met

Analyze and report various performance metrics of SEM campaigns

Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities

Optimize keyword coverage, keyword bids, account structure, and ad copy

Design and execute A/B tests on landing pages to optimize performance of landing pages

Collaborate with the other marketing channels to exchange data observations & learning

Analyze user behavior on landing pages and conversion funnels using web analytic tools

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Qualifications 

At least 3 years of hands-on experience in developing & optimizing large-scale paid search campaigns

Highly analytical, yet creative, detail oriented, organized and a good team player

Strong critical thinking ability & communication skills

Familiarity in driving global initiatives and coordinating across multiple time zones

Experience in analyzing large datasets in order to gain insights and draw conclusions

Experience in using keyword bid management and web analytic tools desirable