Marketing Digital Analytics聽
Buffalo Grove, IL
Energy Utilities
Exp 2-5 yrs
Deg Bach
Relo
Bonus
Job Description
This position will be analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred聽
鈥xperience with Google Analytics profile configuration, advanced segments, annotations and profile filter聽
鈥xperience creating and executing multivariate and A/B testing in Google Analytics 聽
鈥bility to develop customized reports, dashboards and KPIs
Qualifications:
鈥xperience configuring campaign tracking in Google Analytics to measure ROI聽
鈥nowledge of data warehousing, database marketing concepts and business intelligence tools聽
鈥nteract with web developers and design team to achieve high relevancy of PPC landing pages
鈥onitor PPC advertising performance including evenings and weekends
鈥xperience with paid search marketing campaigns and formulating bid management strategies
鈥anage keyword lists, ad copy and landing page assignments to insure campaign success
鈥xpertise in technical SEO processes and SEO platforms聽
鈥amiliarity with Content Management Systems
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