Marketing Digital Analytics

Marketing Digital Analytics 

Buffalo Grove, IL

Energy Utilities

Exp 2-5 yrs

Deg Bach

Relo

Bonus

Job Description

This position will be analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred 

•Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter 

•Experience creating and executing multivariate and A/B testing in Google Analytics  

•Ability to develop customized reports, dashboards and KPIs

Qualifications:

•Experience configuring campaign tracking in Google Analytics to measure ROI 

•Knowledge of data warehousing, database marketing concepts and business intelligence tools 

•Interact with web developers and design team to achieve high relevancy of PPC landing pages

•Monitor PPC advertising performance including evenings and weekends

•Experience with paid search marketing campaigns and formulating bid management strategies

•Manage keyword lists, ad copy and landing page assignments to insure campaign success

•Expertise in technical SEO processes and SEO platforms 

•Familiarity with Content Management Systems