Customer Marketing Manager

Customer Marketing Manager 

Cincinnati, OH

Marketing

Exp 2-5 years

Deg Bach

Job Description

 SUMMARY 

Responsible for the successful implementation of quality, cost effective, timely programs/initiatives for regional/key account point of sale (POS) development for a targeted set of customers or promotional activities for brands within an assigned geography or business unit. Collaborates with brand management, sales, and other partners related to POS development, planning, and communication to drive programs in the assigned geography. 

ESSENTIAL FUNCTIONS 

• Provides administrative and staff support to local Customer Marketing Manager. 

• Oversees the Regional/KA POS development process; ensures management and achievement of POS Timeline with Creative and outside vendors for assigned geography. 

• Functions as a locally embedded partner at the customer location or anchor for Tier 1 markets. 

• Works closely with creative services account executives and brand/customer marketing teams to help troubleshoot timing issues. 

• Provides guidance and recommendations to assigned region regarding quantities and allocation of regional/national POS materials. 

• Supports and coordinates coupon distribution and execution; participates in coupon production and distribution by gathering of estimate requirements and supporting the copy creation. 

• Supports the coordination of coupon distribution and execution with POS Deployment Specialist Sales, POS Production, and deployment for consumer offers. 

• Serves as the communication liaison between Modesto Financial Operations department and field organization team members with regard to regional POS programming and new customer news. 

• Provides input to facilitate annual region budgets in real time to enable the customer marketer to manage the forward annual plan. 

• Analyzes region and customer programs to ensure an acceptable ROI is achieved. 

• Ensures appropriate brand equity execution in all relevant retail programming materials. 

• Utilizes both internal and external vendor resources, responsible for organizing necessary milestone meetings, including original program briefs, concept reviews, and any other necessary milestone meetings in order to take a POS Item from concept to execution. 

• Represents the department while interfacing with creative services, marketing, PRI (purchasing), compliance, POS development, sales department, and outside vendors. 

• Works with customer marketing team to monitor Sales feedback regarding POS quantities, quality, appropriateness for programs and channels, response to various requests.  

• Serves as the customer marketing manager’s direct contact for the development of selling materials; ensures that those involved are appropriately equipped with the necessary resources, such as the field personnel receiving the appropriate information/planning tools and the marketing teams receiving the field requests in a timely manner. 

• Administers programs, projects, and processes specific to the operating unit served. 

• Analyzes operating practices and procedures; develops recommendations to improve efficiency. 

• Communicates and interprets administrative and operating policies and procedures. 

• Oversees the preparation and coordination of records, statistics, and reports regarding operations. 

• Serves as liaison with others internally and outside the organization regarding issues related to purchasing, facilities, and operations. 

• Participates in budget preparation and control activities. 

• Prepares and coordinates special projects. 

• Maintains satisfactory attendance, to include timeliness. 

• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance. 

• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. 

SUPERVISORY RESPONSIBILITIES 

N/A 

QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

MINIMUM QUALIFICATIONS 

• High school diploma or GED. 

• Bachelor's degree plus 3 years of marketing, customer marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility. 

PREFERRED QUALIFICATIONS 

• Bachelor's degree in Business Administration with a Marketing concentration plus 5 years of marketing, customer marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility. 

• Experience with end consumer and retail trade consumer product marketing.    

• Strong interpersonal skills and be able to handle difficult situations with all levels of employees.   

• Customer-oriented, with strong project management and organization skills. 

• Experience taking direction from multiple individuals located in various parts of the country.  

• Experience defining problems, collecting data, establishing facts and drawing valid conclusions.  

• Skilled in reading, analyzing, and interpreting common scientific and technical journals, financial reports, and legal documents.  

• Experience responding to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  

• Skilled in presenting information to top management, public groups, and boards of directors. 

• Skilled in the use of MS Word and MS Excel at an intermediate level, MS Access and MS PowerPoint at a basic level. 

• Skilled in applying advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations.  

• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions. 

• Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 

• Experience working with all levels and functions within the company. 

PHYSICAL DEMANDS  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is frequently required to sit, use hands to finger, handle or feel and talk or hear. 

WORK ENVIRONMENT  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

SCREENING QUESTIONS

Are you legally authorized to work in the US without sponsorship?

Do you have a High School diploma or GED Equivalent?

Do you have a valid driver’s license and clean DMV record?

Do you have a MBA degree plus 5 years of communications, finance, marketing, sales or CPG shopper marketing experience reflecting increasing levels of responsibility OR Bachelor’s degree plus 7 years of communications, finance, marketing, sales or CP

Are you willing and able to travel by airplane or automobile?