Terapia is a new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are matched with the right psychologist through a survey that considers preferences and therapy style, helping ensure the best possible fit.
This role is not about building or developing the product itself, but about making it succeed in new markets. Youâll be the one bringing Terapia to life locally: setting up operations, implementing the go-to-market strategy, onboarding therapists, tracking performance, and making sure everything runs smoothly.
Launched in Poland in December and now expanding to Mexico and beyond, your work in the first 90 days will be key to determining whether we scale, adjust, or pivot our approach. This is a hands-on, high-impact opportunity to shape how Terapia grows and thrives in each market.
If you enjoy getting things done, solving challenges, and creating real impact in early-stage operations, this role is for you. Youâll play a critical part in ensuring that Terapia delivers value for patients and therapists alike.
What Youâll Do
Understand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.
Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.
Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.
Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.
Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.
Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.
Your Goals in the First 90 Days
Make Terapia operational and ready to scale: Establish processes, systems, and workflowsâincluding hiring the first customer success team.
Build your first cohort of therapists: Recruit at least 10 therapists who are ready and available to see patients.
Gain deep user insights: Interview 20 patients to identify the most pressing problems worth solving.
Optimize patient-therapist matching: Refine the survey and matching system to ensure patients are paired with the most relevant therapists.
Close the feedback loop: Gather and share insights with local Docplanner teams to improve both operations and the product.
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