The Marketing Learning & Development Specialist enables consistent, high-quality marketing execution by translating marketing processes, standards, and frameworks into clear, actionable guidance. This role supports the rollout and adoption of aligned global marketing processes, equipping marketers with the knowledge and tools they need to operate effectively at scale.
Acting as a bridge between global marketing strategy and day-to-day execution, the role supports both new joiners and experienced marketers by making information easy to navigate, practical to apply, and continuously evolving alongside the business.
Key Responsibilities
- Translate marketing processes, standards, and frameworks into clear, actionable guidance through IMKB articles and learning materials.
- Create engaging content that shares best practices, frameworks, and productivity insights across marketing teams.
- Design, deliver, and continuously improve structured learning programs for new and existing marketers.
- Partner with marketing leaders to support the rollout and adoption of new or improved processes, and identifying gaps.
- Maintain, update, and improve documentation, templates, and learning resources to ensure relevance and consistency across markets.
- Train and optimize the Marketing Bot to enable scalable, self-serve knowledge access through AI.