Job Purpose
The Public Relations Manager will oversee media relations, write engaging press releases, coordinate public events, and manage crisis communications. The role holder will promote AMCE's corporate image and manage interactions with the media and other corporate entities.
Core Responsibilities
Strategic Communication Planning and Reporting
- Develop and implement comprehensive corporate communication strategies and programmes relevant to AMCE鈥檚 strategic goals and objectives.
- Align communication plans with business goals and ensure consistent messaging across platforms.
- Assists in developing the department鈥檚 budget per the organisation's strategic and operational plans.
- Analyse communication metrics and KPIs to measure effectiveness to inform future strategies for AMCE.
- Prepare regular reports on communication activities and their impact.
- Monitor media coverage and public perception of AMCE within and outside Nigeria.
Media/Public Relations
- Develop and maintain positive relationships with journalists, bloggers, and other media representatives.
- Pitch newsworthy stories and proactively secure media coverage for AMCE.
- Draft and distribute press releases, media advisories, and other communication materials for media outlets.
- Manage media inquiries and serve as the company鈥檚 spokesperson for designated media interactions.
- Support and manage press conferences, media briefings and interviews.
Content Creation and Management
- Develop compelling and informative content across various formats, such as press releases, website copy, social media posts, blog articles, and internal communications materials.
- Research and write content that aligns with brand messaging and audience interests.
- Maintain a consistent brand voice and tone across all communication channels.
- Oversee and support the development of corporate presentations, reports and other marketing materials and produce high-quality content.
Social Media Management
- Develop and execute a strategic social media plan to drive brand awareness, engagement, and community building.
- Create and curate engaging social media content, including text, images, and videos.
- Monitor and respond to social media comments and messages in a timely and professional manner.
- Analyze social media performance and adapt strategies based on insights.
Internal Communications
- Develop and implement internal communication plans to keep employees informed, engaged, and aligned with company goals.
- Craft internal communication materials such as employee newsletters, intranet content, and company-wide announcements.
- Facilitate internal communication channels to foster transparency and employee engagement.
Reputation Management and Crisis Communication
- Monitor and analyse public perception of AMCE, as well as manage online reviews to maintain a positive image of the company鈥檚 brand.
- Develop and implement crisis communication plans.
- Manage communication during crises to protect the company鈥檚 reputation.