The Marketing Officer will be responsible for providing essential administrative and logistical support to the Marketing & Business Development team. The Marketing Officer will play a crucial role in ensuring the smooth and efficient execution of marketing campaigns, events, and other initiatives. This position requires strong organizational and communication skills, attention to detail, and a proactive approach to problem-solving.
Core Responsibilities
Marketing Campaign Support:
- Assist in the planning and execution of marketing campaigns across various channels (digital, print, social media, etc.).
- Prepare marketing materials such as brochures, flyers, presentations, and social media content.
- Coordinate with external vendors and suppliers for printing, production, and distribution of marketing materials.
- Track campaign performance and provide regular reports on key metrics.
- Assist in the development and management of marketing budgets.
Event Planning & Logistics:
- Coordinate logistics for marketing events, including venue booking, catering, equipment rental, and travel arrangements.
- Assist in the development of event agendas and materials.
- Manage guest lists and registrations for events.
- On-site event support, including registration, check-in, and providing logistical assistance.
- valuate event effectiveness and gather feedback from attendees.
CRM & Database Management:
- Maintain and update customer databases and contact lists.
- Assist in the segmentation and targeting of customer groups.
- Conduct data entry and data cleaning tasks as required.
- Generate reports and analyze customer data to identify trends and insights.
Social Media Management:
- Assist in the development and execution of social media marketing campaigns.
- Monitor social media channels for brand mentions and customer inquiries.
- Engage with followers on social media platforms.
- Track social media analytics and report on key performance indicators.
Administrative Support:
- Manage office supplies and equipment.
- Handle incoming calls and emails, and direct inquiries to the appropriate personnel.
- Maintain accurate records and documentation.
- Prepare reports and presentations as required.
- Provide general administrative support to the Marketing & Business Development team.
Project Coordination:
- Assist in the planning and execution of marketing and business development projects.
- Track project progress and ensure timely completion of deliverables.
- Coordinate with internal and external stakeholders to ensure project success.
Market Research & Analysis:
- Assist in conducting market research and competitor analysis.
- Gather data on market trends, customer preferences, and competitor activities.
- Analyze market data and provide insights to inform marketing strategies.