The Graphic Designer & Motion Animation will be responsible for creating visually compelling graphics and motion graphics for various media platforms. This role will involve designing and producing high-quality visual content that enhances storytelling, strengthens brand identity, and engages audiences across all channels.
Core Responsibilities
Graphic Design:
- Develop visual concepts and designs for a variety of media, including broadcast, digital, and print.
- Create graphic elements such as logos, branding materials, infographics, and promotional materials.
- Design layouts for publications, websites, and other media, ensuring visual hierarchy and clarity.
- Select and manipulate images, typography, and other visual elements to create effective designs.
- Ensure all designs adhere to brand guidelines and maintain a consistent visual identity.
Motion Graphics Design:
- Create dynamic motion graphics and animations for video productions, including news segments, commercials, and promotional content.
- Design and animate titles, lower thirds, transitions, and other visual effects to enhance video storytelling.
- Develop 2D and 3D animations using industry-standard software.
- Incorporate sound effects, music, and other audio elements into motion graphics.
- Optimize motion graphics for various platforms and delivery formats.
Visual Storytelling:
- Collaborate with writers, editors, and producers to develop visual concepts that support and enhance storytelling.
- Translate complex information into visually engaging graphics and animations.
- Create storyboards and style frames to visualize motion graphics sequences.
- Use visual elements to convey emotions, ideas, and narratives effectively.
- Ensure that visual content aligns with the overall tone and message of the story.
Branding and Identity:
- Develop and maintain the company's visual brand identity across all media platforms.
- Create and enforce brand guidelines to ensure consistency in design and visual communication.
- Design templates and style guides for various types of visual content.
- Ensure that all designs reflect the company's brand values and messaging.
- Stay up-to-date with current design trends and branding best practices.
Project Management:
- Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines.
- Collaborate with project managers and other team members to ensure efficient workflow.
- Communicate design concepts and ideas effectively to clients and stakeholders.
- Incorporate feedback and revisions into designs, ensuring client satisfaction.
- Maintain organized project files and assets.
Technical Proficiency:
- Mastery of industry-standard design software, including Adobe Photoshop, Illustrator, and After Effects.
- Knowledge of 3D modeling and animation software (e.g., Cinema 4D, Blender) is a plus.
- Understanding of video formats, codecs, and delivery specifications.
- Ability to troubleshoot technical issues related to design software and hardware.
- Stay updated on new design technologies and software updates.