The Marketing and Sales Executives will be responsible for implementing and executing marketing strategies and driving sales initiatives for multimedia content and services across various platforms within Quantum Expressions Media Consult LTD. The role will ensure the achievement of revenue targets, the expansion of market reach, and the enhancement of brand awareness within the Nigerian media landscape, aligning with the marketing and sales operational guidelines of Quantum Expressions Media LTD.
Core Responsibilities
Market Research and Analysis:
- Conduct thorough market research to identify target audiences, understand consumer behavior, and analyze market trends relevant to Quantum Expressions Media Consult LTD鈥檚 offerings within Nigeria, adhering to the market research protocols outlined in the operational manual.
- Monitor competitor activities and identify opportunities for differentiation and market penetration, as guided by the competitive analysis framework in the operational manual.
- Analyze real-time consumer data to identify audience preferences and tailor marketing and sales approaches accordingly, utilizing the data analytics tools and procedures specified in the operational manual.
- Provide regular reports on market trends, competitor activities, and consumer insights to inform marketing and sales strategies, following the reporting templates defined in the operational manual.
Marketing Campaign Execution:
- Implement and manage marketing campaigns across various channels, including digital marketing (social media, SEO/SEM, email), traditional media (where applicable), and events, adhering to the campaign execution guidelines in the operational manual.
- Create compelling marketing materials, including digital content, social media posts, presentations, and promotional materials, ensuring alignment with brand guidelines and target audience preferences, as specified in the brand management section of the operational manual.
- Track and analyze the performance of marketing campaigns using relevant metrics (e.g., reach, engagement, conversion rates), providing regular reports and recommendations for optimization, as per the performance monitoring procedures in the operational manual.
- Manage marketing budgets effectively, ensuring all activities are within allocated resources and providing regular expenditure reports, following the budgetary control guidelines in the operational manual.
Sales and Business Development:
- Identify and target potential clients, including advertisers, sponsors, media buyers, and strategic partners, within the Nigerian market, adhering to the lead generation and qualification processes outlined in the sales operational manual.
- Build and maintain strong relationships with existing and potential clients through regular communication, presentations, and tailored solutions, following the client relationship management protocols in the operational manual.
- Present and pitch Quantum Expressions Media Consult LTD鈥檚 content offerings, advertising opportunities, and sponsorship packages effectively, utilizing the sales presentation templates and guidelines specified in the operational manual.
- Negotiate and close sales deals, ensuring mutually beneficial agreements and adherence to the pricing and contract terms outlined in the sales operational manual.
Reporting and Performance Tracking:
- Maintain accurate records of sales activities, client interactions, and deal progress within the CRM system, adhering to the data entry and management procedures in the sales operational manual.
- Generate regular sales reports and forecasts for management, providing insights into sales performance against targets and identifying potential opportunities and challenges, following the reporting formats defined in the sales operational manual.
- Track and analyze key sales metrics (e.g., conversion rates, deal size, sales cycle length) to identify areas for improvement in sales strategies and processes, as guided by the sales performance analysis framework in the operational manual.
- Collaborate with the finance team on invoicing and payment processes, ensuring timely and accurate billing and reconciliation, as per the financial procedures outlined in the operational manual.