Key Responsibilities
Strategic Leadership
- Develop and implement a robust retail sales strategy aligned with the organisationās overall growth objectives and market positioning.
- Conduct regular market analysis to identify emerging trends, client needs, and competitive opportunities in the retail investment space.
- Collaborate with product, marketing, and digital teams to ensure retail offerings remain innovative, relevant, and competitive.
- Lead strategic initiatives to expand geographic reach and penetrate new retail markets.
Sales Management & Execution
- Set ambitious but achievable sales targets for the retail sales team and monitor performance against these objectives.
- Oversee the design and execution of sales campaigns, promotions, and initiatives to drive client acquisition and retention.
- Optimise sales processes, systems, and tools to enhance efficiency and effectiveness across all retail channels.
- Analyse sales data and market feedback to refine strategies and improve outcomes.
Channel Development & Optimisation
- Develop and manage multi-channel sales strategies, including direct sales, digital platforms, financial advisers, and third-party distributors.
- Strengthen relationships with distribution partners to maximise reach and impact in the retail segment.
- Evaluate and introduce new sales channels and technologies to enhance client engagement and access.
- Ensure seamless integration and consistent messaging across all channels.
Client Relationship Management
- Build and maintain strong relationships with retail clients, ensuring exceptional service and satisfaction.
- Oversee the development of tailored investment solutions and educational resources for retail investors.
- Implement feedback mechanisms to capture client insights and drive continuous improvement in service delivery.
- Lead client engagement initiatives, such as seminars, webinars, and events, to foster loyalty and trust.
Performance Monitoring & Reporting
- Establish and monitor key performance indicators (KPIs) to measure sales effectiveness and market penetration.
- Prepare detailed sales reports and insights for executive management and the board.
- Utilise data analytics to assess trends, identify opportunities, and address challenges proactively.
- Ensure accuracy, transparency, and timeliness in all reporting activities.
Risk & Compliance
- Ensure all retail sales activities comply with relevant regulatory requirements and internal policies.
- Proactively identify and mitigate risks associated with sales practices, client interactions, and market entry.
- Work closely with compliance, legal, and risk teams to maintain high standards of integrity and ethical conduct.
- Foster a culture of compliance and responsible selling across the retail sales function.