Weâre hiring a builder to help us scale Competitive Intelligence Programs as we join
forces with Palo Alto Networks. Our function is responsible for deeply understanding why we win and lose, supporting our go-to-market and product teams by translating research into focused content, and ultimately making a measurable impact on pipeline and win rate with competitive programs.
The new Senior Manager brings a platform mindset, understanding how identity,
access, privilege, and AI all interlock. This should be a strategic marketer with
competitive DNA: someone who can absorb complex insights from SMEs and transform
them into insights for our GTM teams and security leaders.
Why This Role Matters
Identity Security is at a market inflection point. Machine identities now outnumber humans by more than 80 to 1. The rapid adoption of AI agents presents a new identity challenge: they are privileged actors that need to be discovered, secured, and governed.
Competitors and platforms are pushing hard on âcontrol planeâ narratives, such as the convergence of identity & SOC, all-in-one bundling, and AI-driven workflows, raising the bar for clarity, speed, and credibility in competitive execution. Our win/loss program shows we win when we operationalize whatâs true about CyberArk: our ability to secure the full spectrum of identities, provide comprehensive use-case coverage, and do this in a way that directly maps to CISO and CIO goals. Those advantages need a leader who can convert technical and GTM insight into repeatable, field-usable playbooks.
What Youâll Do
Orchestrate offense + defense playbooks.
Lead competitive playbook strategy across key competitors and segments,
ensuring the field has current, high-confidence guidance.
Ensure product launches, platform stories, analyst submissions and messaging
are competitively distinct with a âshow, donât tellâ mindset.
Partner with Enablement to integrate competitive scenarios into onboarding and
ongoing training.
Create high-impact content and executive briefs.
Produce (and/or orchestrate) critical assets when stakes are high: this can
include rapid responses, exec-ready briefs, field kits, and strategy decks.
Distill deep SME input across teams into output thatâs relevant to security
leaders, aligned with how we are positioned to help.
Run the competitive operating cadence.