Strategic digital campaign planning aimed at delivering creative, innovative, and efficient digital advertising and social media campaigns as well as organic activations and strategic partnerships with digital platforms or DSPs
Leverage artist鈥檚 channels to grow audiences and increase engagement by implementing both organic activations and paid media campaigns
Advise artists, managers, and internal marketing teams on digital best practice
Analyse and interpret audience data to inform strategy and set KPIs
Work closely with the Project Managers to coordinate campaign timelines, deliverables, and budgets
Work closely with the Creative Content Producer to deliver digital campaign assets
Manage and monitor paid media budgets and work with the Central media buying team to deliver efficient paid media campaigns
Monitor KPIs and deliver monthly reports on digital marketing performance for internal and external stakeholders
Share case studies and best practices with local and global teams
Identify trends, opportunities, and performance drivers through data analysis and monitoring of global social media trends