Take full ownership and hands-on responsibility for paid marketing activities in key European markets (FR, ES, PT, BE, NL).
Manage and optimize multiple paid channels, including Google Search, Microsoft Search, Performance Max, Meta Ads, and Influencer Marketing. Test and assess the impact of emerging channels, such as TikTok.
Collaborate closely with local market stakeholders to develop and localize campaigns, ensuring the highest level of relevancy and impact.
Generate and optimize a significant share of B2B monthly leads, directly contributing to the company鈥檚 targets.
Conduct ongoing performance analysis and competitive research to identify trends, uncover opportunities, and drive campaign innovation.
Regularly present campaign performance, strategic recommendations, and key insights directly to senior leadership, including SVPs, directors, and C-level stakeholders.
Allocate and manage budgets effectively, ensuring optimal ROI across channels and activities.
Share learnings and best practices across the team, fostering a supportive and collaborative working environment.