Develop and execute multi-channel digital marketing strategies (search, shopping, app stores, display, paid social) specific to the used-car sector
Build and lead a high-performing team with scalable processes for flawless execution, optimization, and cross-channel knowledge sharing
Define and integrate high-value keywords, audiences, and targeting tactics to drive qualified leads and sales across all channels
Use data-driven, cross-channel insights and feedback loops to optimize efficiency, improve lead quality, and maximize ROI
Partner with Tech, Data, copywriting, and product teams to enhance automation, measurement, experimentation, and creative output鈥攊ncluding leveraging emerging AI-driven advertising capabilities