Product & Lifecycle Communication
- Own all product communication activities across the full lifecycle (HW & SW), from launch through end鈥憃f鈥憀ife/end鈥憃f鈥憇ervice.
- Ensure consistent and relevant value messaging aligned with commercial objectives.
Launch & Go鈥憈o鈥慚arket Execution
- Develop, manage, and implement global launch programs.
- Equip regional and channel teams with the tools needed for successful product adoption.
- Lead the global marketing plan for a designated product line.
Sales Enablement & Collateral
- Collaborate with sales teams to identify required sales support tools.
- Produce product collateral and messaging that communicate value to multiple stakeholder groups.
- Manage the creation, accuracy, and effectiveness of all sales assets.
- Lead monthly sales communications and support ongoing internal/external sales communication.
Digital & Regulatory Alignment
- Ensure accurate and up鈥憈o鈥慸ate product representation on the company website.
- Validate all materials through the appropriate regulatory review processes.
Performance Measurement & Market Insights
- Measure the impact and effectiveness of enablement activities and materials.
- Track competitor activities and generate market insights to support decision鈥憁aking.