The impact youâll make
Join akirolabs at a defining moment in our growth journey, with real opportunities to take ownership and make an impact. Your work will define how the world sees akirolabs and youâll shape how akirolabs is perceived by the market, positioning us as the leading SaaS solution for category management and procurement.
Youâll take ownership of content and core marketing initiatives that directly fuel our sales pipeline, amplify our thought leadership, and build akirolabsâ authority across the procurement ecosystem. Your creativity and analytical mindset will turn ideas into measurable impact â driving visibility, engagement, and conversion across every stage of the buyer journey.
In a market ready for AI driven procurement transformation, your storytelling, execution, and growth instincts will help us capture this momentum, elevate our brand, and and helping us achieve our ambitious goal of inbound-driven growth.
In this role you will:
Theme 1: Content & Thought Leadership
- Execute akirolabsâ content strategy across marketing, sales, and product goals
- Create and manage content: blogs, case studies, customer stories, newsletters, LinkedIn posts, webinar scripts
- Research topics around procurement to produce thought-leadership posts and materials (ebooks, trend reports, and blog posts) that reinforce akirolabsâ position as a leader in procuretech SaaS category
- Bring creative ideas to life that drive inbound lead pipeline and brand authority.
Theme 2: Campaigns & Visibility
- Support the creation and execution of joint partner events, webinars, and other initiatives to drive engagement
- Build, nurture and qualify akirolabsâ marketing audience through targeted campaigns and email marketing (e.g., ActiveCampaign)
- Develop and execute on-page SEO and AEO strategies to increase akirolabsâ visibility across platforms (e.g., Google Search, ChatGPT, Gemini, Perplexity)
- Stay ahead of market trends and competitor content, identifying opportunities for new content and campaign themes
Theme 3: Enablement & Performance
- Maintain collaboration spaces (e.g., SharePoint, content trackers) to ensure teams have organized and accessible resources
- Create and update sales enablement and solution consulting materials (e.g., sales decks, one pagers, workshop decks)
- Monitor website performance and report on traffic, and conversions using tools like GA4 and GSC
- Become AI Native: Proactively identify opportunities to leverage AI to accelerate your work and experiment with new approaches