Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, weāre helping build aĀ sustainableĀ economy where everyone can prosper. We support a wide range of digital payments choices, making transactionsĀ secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President, Product Management Consumer Acquisition & Engagement, Southeast Asia
CAE places Mastercard in the heart of our customerās consumer engagement strategies. Our vision is to become the partner of choice for Issuers and Merchants leveraging our solutions to drive profitable consumer engagement and Mastercard Preference. Mastercard is the largest payments marketing and loyalty provider globally with more than 20 years of driving successful consumer engagement with more than 2500 clients and 300M consumers on our products.
In order to deliver simple, seamless cardholder/consumer experience and drive value to Issuers and merchants though differentiation we are seeking a VP, CAE for SEA division.
This role is responsible for driving execution of commercialized (global and regional) products as relevant; develop localized product and service capabilities through local partnerships; provide knowledge of local market landscape, regulatory implications on growth, developing go-to-market plans and identify new revenue or business development opportunities. Partnering with the SEA division (IMK, P&I, IMC and Services Business Development) CAE Lead executes product strategies to support services revenue growth and contribution to the SEA division.
The CAE team partners with the account team and Services sales on business development opportunities for Merchants and all Issuers accounts. As such they are responsible for taking existing CAE products to the market as solutions, as well as providing regional and global product teams with feedback from the market in terms of sizing the market opportunity and how products are perceived by existing or potential customers.
The role combines partner management, product, commercialization and program management and partners with Services Sales on new business development. The person will need to have personal ambition and drive to skillfully manage all components of the business and team. Can you demonstrate strategic thinking and how that applies to business objectives and business development activities? Do you have a proven track record in product, commercialization and business development?
The Role
ā¢ CAE market lead for SEA is responsible for delivering financial results across all CAE products (Loyalty and Rewards, Offers, Marketing Services, DY) against set objectives for the SEA division. The responsibilities include:
o Develop Domestics and Xborder Offers products and business model,
o Ensure roll out in division of Mastercard Offers Network and identifying opportunities for Commerce Media product,
o Accelerate Dynamic Yield penetration,
o Grow Marketing Services solutions in SEA,
o Develop E2E Rewards programs, redemption business and ensure programs renewals
o Partner with the account management team to develop account plans that protect existing revenue and drive growth.
ā¢ Create new loyalty, Marketing and Consumer engagement business opportunities
ā¢ Think strategically and develop both short and long term strategy for continuous growth and development and translating this into tangible annual roadmaps, priorities and tactical initiatives
ā¢ Oversee implementation and development of new CAE product & platform launches in the division and ensure client projects stability in deep partnership with Regional and Global products teams; delivery and tech teams (CIS, BizOps, CTS)
ā¢ Identify partnership opportunities and strategic partners to build a growing base of Mastercard related assets focused on customer-led product constructs.
ā¢ Leverages In-Market expertise to lead product strategy, product roadmaps & priorities, cross-product integration and leverage market insights to differentiate from competitors
ā¢ Acts as an expert, advocate and champion for designated products to internal and external stakeholders
The role reports directly to CAE AP Regional Lead.
Experience, Knowledge , Skills
ā¢ Led complex, international, cross-functional programs
ā¢ Extensive success building relationships with global multi-cultural teams and coordinating remote teams
ā¢ Proven ability to build collaborative working relationships with internal and external stakeholders
ā¢ Proven multicultural and multi location team management
ā¢ Product and partner management experience
ā¢ Deep understanding of issuers and merchants business needs and ability to pro-actively address these needs with CAE solutions.
ā¢ Background in consumer banking or selling to consumer banking clients, ideally in cards business, therefore having knowledge of the payments and card industry.
ā¢ Leading and managing through change
ā¢ Experience in loyalty industry, Ecommerce and Digital Marketing and partnerships an advantage.
ā¢ Strong interpersonal and leadership skills; will need to be āhands-onā, yet still being able to leverage support from Regional and Global Office
ā¢ Strong sense of ownership and accountability
ā¢ Excellent verbal & written communication and presentation skills
ā¢ Highly proactive and self-driven individual who is comfortable operating in a fast-paced business environment, has strategic intent with a strong orientation to delivering tactically.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercardās security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercardās guidelines.