Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Go To Market Enablement - Team Lead
About the Role
The Go-To-Market enablement team lead is responsible for driving successful product launches and ensuring GTM teams are fully equipped to position, sell, and support new offerings. This role blends strategic product marketing with enablement, focusing on creating compelling messaging, launch frameworks, and training programs that accelerate adoption and revenue impact.
You will manage a team and partner closely with Product, Marketing, and Sales to design and execute GTM strategies that bring products to market effectively and empower our teams with the knowledge and tools they need to succeed.
Key Responsibilities
• GTM Strategy & Launch Planning
○ Own the go-to-market strategy for new product launches, including timelines, deliverables, and cross-functional alignment.
○ Develop launch frameworks that define messaging, positioning, and enablement requirements.
• Product Positioning & Messaging
○ Translate product capabilities into clear, differentiated value propositions for target personas.
○ Create and ensure correct use of content aligned to the companies narrative
• Content Development
○ Build high-impact enablement assets such as launch kits, playbooks, presentations.
○ Ensure content is engaging, actionable, and aligned with GTM workflows.
• Training & Enablement
○ Design and deliver training programs to prepare GTM teams for new product launches.
○ Implement certification programs to validate readiness and drive confidence.
• Measurement & Optimization
○ Define KPIs for product launch success (adoption, pipeline impact, certification completion).
○ Use data-driven insights to refine future GTM strategies and enablement programs.
Qualifications
○ 5+ years in Product Marketing, Sales Enablement, or GTM roles within B2B SaaS or technology.
○ 2+ years managing a team
○ Proven success in GTM implementation with growth in targeted areas/regions.
○ Strong communication and storytelling skills.
○ Ability to simplify complex product concepts into clear, actionable messaging.
○ Strong influencing and communication skills a must. Prior experience in public speaking is a plus.
○ Experience working closely with Product teams on product enhancement and process optimization.
○ Strong product knowledge, from offering and provisioning to onboarding, functionalities, and monetization strategies.
○ Solid understanding and related experience in full sales cycle.
○ Possesses an operational focus/mindset and can work with a lot of moving parts easily.
○ Preferred experience in working on complex SaaS products - even better if it is in the personalization eco system
Chicago Base Salary: 120,000-130,000
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.