Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, weāre helping build aĀ sustainableĀ economy where everyone can prosper. We support a wide range of digital payments choices, making transactionsĀ secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President Global B2B & Product Marketing Open Finance & Developer Experience
ABOUT US:
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercardās Integrated Marketing and Communication organization, the Global Marketing Product & Engineering team partners with the Product organization and is accountable for end-to-end B2B2C, B2B & product marketing. This includes leveraging consumer insights and market knowledge to help identify, test, and refine product concepts, positioning and packaging; developing sales enablement and b2b2c tools; and developing, executing and scaling marketing plans globally.
Join the industryās most passionate, motivated & engaged global team. Our employees are encouraged to drive innovation every day in support of a more connected world ā Empowering people. Empowering economies.
The Vice President Global B2B Marketing is member of the larger Global B2B & Product Marketing organization and works closely with the product & engineering and GTM teams with a focus on Open Finance to create marketing solutions for businesses, leverage Mastercardās assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience, especially in the areas of Open Finance, data as an enabler and service and developer APIs and marketing.
ā¢ Do you have a passion for Open Finance, data as a service and developer marketing?
ā¢ Are you an experienced Marketing Leader, especially in B2B GTM and product marketing?
ā¢ Are you respected for your marketing strategy, creativity and clear communication?
ā¢ Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
We are looking for a top marketing performer with entrepreneurial spirit and ambition to play a key role in building marketing strategy, promoting superior experiences and buyer-centric business solutions, working with exceptional colleagues around the globe to accelerate awareness, consideration and solution sales.
Role
ā¢ Develop and implement the B2B marketing strategy and marketing activities for Open Finance, Developers and cross-Services and company solutions
ā¢ Develop, launch, optimize suitable B2B and developer campaigns with a focus on Open Finance use-cases, data enablers and embedded technologies
ā¢ Apply performance-based marketing strategy and tactics, especially in the area of lead generation and account-based marketing for B2B direct, embedded and partner selling
ā¢ Drive a culture of learning through creative/narrative testing, sharing and optimizing across the full range of GTM positioning, content distribution media channels and your own team members/ direct reports
ā¢ Build and maintain strong working relationships across the global marketing organization and local/regional marketing and business partners to effectively navigate through the Mastercard matrix across business units and regions
ā¢ Ensure business objectives are aligned with Global marketing priorities and cater to emerging opportunities
ā¢ Be an aspirational people leader and manage the Open Finance and leverage the larger B2B Product Portfolio marketing team by role modelling the Mastercard Way
ā¢ Cooperate with various functional and regional teams to drive our Open Finance, Developer and data differentiation agenda to ensure impact on revenues
ā¢ Help shape marketing strategy and activities by bringing buying center and personal insight to the conversation.
- Develop marketing assets around value propositions to ensure Mastercard teams have engaging, robust and well-thought-out narratives.
- Play a part in evolving how we leverage marketing capabilities to bring buying centric solutions to market more effectively to drive awareness, internal and external, engagement and relevance
ā¢ Ensure close alignment and strong working relationship with Global and Services Marketing and Communications Community
ā¢ Play a central role with the Portfolio Product Marketers and Regional B2B & leads by supporting their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
- Capture learnings and success stories to inform the development of global best practices
ā¢ Identify, develop, and fulfill Marketing activities and tactics that can most appropriately execute the strategy/ plan, considering unique and different objectives across all business units, stakeholders, & partners
ā¢ Drives organization's thought leadership efforts by guiding creation of unique Mastercard perspectives on emerging trends and opportunities for customers to drive awareness for the business
ā¢ Develop content marketing and sales enablement materials, such as whitepapers, articles, case studies, infographics, interactive data visualizations, social media content and foundational sales materials, to drive engagement with target audiences and support sales teams and developer experience
ā¢ Define and articulate buyer-led value propositions, positioning, compelling reasons-to-believe that reinforce the tangible benefits and uniquely competitive advantages of Mastercardās products and solutions
ā¢ Manage budgets, analytics, and reports
About You
ā¢ Strong leadership and standing. Influencer skills for a cross-matrixed organization. Encourager of teamwork, integration & inclusion
ā¢ Passion for market-driven GTM and the buyer experience, customer at the heart of it all
ā¢ Brilliant interpersonal, written, and oral communication skills including proven ability to create simple, compelling customer-facing narratives from complex, technical information
ā¢ Experience working in multiple areas of the Marketing function (Product Marketing, B2C and B2B Marketing, Digital Marketing, Content, etc.)
ā¢ Sensitivity for multi-cultural, diverse background and structure of employees as well as the target audience and business partners
ā¢ Proven ability to build collaborative working relationships with stakeholders at local/ regional/ global levels and to effectively navigate within matrix organizations (functional and geographical)
ā¢ Ability to manage multiple projects, manage creative resources
ā¢ Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
ā¢ Preferred: Expertise in open finance, payment industry, merchant or acquirer, payment facilitator, lending and data
ā¢ Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through. Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products
ā¢ Cross-cultural and quick understanding and ability to work across levels in a matrix organization
ā¢ Strong and experienced people manager skills
ā¢ Fluent in English
ā¢ Ideally experience scaling campaigns across multiple languages/countries, especially in US and Europe
ā¢ 10+ years of work experience, Bachelorās degree required, MBA a plus
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercardās security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercardās guidelines.
In line with Mastercardās total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location