Brand Manager BCC

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results.

In one of our Brand manager roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• An exceptional performer, with experience in marketing.

• Ideally a degree in business or marketing-related subjects.

• Strong presentation and influencing skills and ability to communicate clearly in English.

• A proven track record of making things happen and delivering business results in current / previous roles, with focus on marketing.

• Resilient and able to work under pressure with competing priorities.

• Strong numerical and verbal reasoning ability.

• Natural team worker who brings together diverse people to deliver brand results on time and budget.

Your responsibilities:

Brand Strategy & Management

• Develop and implement long-term BCC brand strategy to drive awareness, loyalty, and sales growth in Export Markets.

• Ensure brand consistency across all consumer touchpoints, in alignment with global Huggies positioning and regional market needs.

• Define key performance indicators (KPIs) and monitor brand health metrics, including market share, penetration, and consumer loyalty.

Consumer Insights & Market Research

• Conduct market analysis, competitive benchmarking, and consumer research (together with research team) to identify trends and opportunities.

• Leverage insights to refine brand messaging, product development, and marketing campaigns.

• Collaborate with research team and agencies to track brand performance and consumer sentiment.

Product Marketing & Portfolio Management

• Manage the local product portfolio, including innovation, pricing, and packaging development.

• Work closely with regional and local teams to ensure product availability, performance, and localization for the markets.

• Lead new product launches, ensuring successful market entry through integrated marketing campaigns.

Marketing Campaigns & Media Strategy

• Collaborate with Communication & Digital team to develop 360-degree marketing campaigns, integrating offline, traditional media with digital and social media.

• Partner with the Communication & Digital team to create localized content, influencer partnerships, and social media activations.

Trade Marketing & Sales Collaboration

• Partner with the trade team to develop in-store promotions, shopper marketing strategies, and retailer-specific activations.

• Ensure brand visibility and effective point-of-sale materials in key retail chains.

• Work with trade team and key accounts managers to enhance brand presence in offline and e-commerce channels.

Budget & P&L Management

• Manage the brand’s marketing budget, ensuring cost efficiency and maximizing return on investment.

• Track and report on brand financial performance, ensuring alignment with business objectives.

• Identify opportunities to improve profitability through pricing, innovation, or cost-saving initiatives.

Cross-Functional Leadership & Stakeholder Management

• Collaborate with internal teams, including supply chain, finance, and sales operations, to ensure seamless product distribution and compliance.

• Work with regional teams to adapt regional strategies for local market needs.

• Manage external agencies, including creative, media, and BTL agencies, to ensure high-quality execution of marketing plans.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.​

Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.