Brand Manager Specialty Care - Rheumatology & Gastroenterology

IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners. This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.

The assigned brand(s) sit within a broader partner portfolio spanning immune‑mediated and inflammatory diseases, including a mix of injectable biologics and oral advanced therapies. The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.

Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.

Key Responsibilities

• Act as the brand lead for one or more assigned brands, with end‑to‑end accountability for strategy and execution
• Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
• Translate market, customer and patient insights into clear positioning, messaging and campaigns
• Lead multi‑channel / omnichannel marketing initiatives across field, digital, congress and remote channels
• Ensure consistent, compliant brand storytelling across all customer touchpoints
• Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
• Collaborate with partner stakeholders to ensure alignment and high‑quality execution
• Support field teams with approved brand materials and messaging
• Manage agencies and vendors, including briefing and delivery of marketing assets
• Own brand‑level budgets, forecasts and spend tracking
• Monitor performance against KPIs, including campaign effectiveness and ROI
• Use data and insights to continuously optimise brand performance
• Conduct market research and competitive analysis
• Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes

Experience

Essential

• Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
• Demonstrated experience leading individual brands within a broader portfolio
• Strong strategic thinking combined with hands‑on execution capability
• Proven ability to work effectively in matrix and multi‑stakeholder environments
• Strong analytical and commercial mindset
• Excellent communication and stakeholder‑management skills

Desirable

• Experience in immunology, gastroenterology or dermatology
• Exposure to multi‑country or regional brand roles
• Experience working with biologic and/or oral therapies
• Omnichannel marketing experience within a regulated environment