Senior Manager, Content Strategy & Operations

Job Description:

We’re hiring a senior content leader who can build and run a high-performing, revenue-aligned content engine. This role sits at the intersection of strategy, execution, and operational rigor. You’ll own our editorial vision and ensure content directly supports demand generation, product marketing, and sales priorities. You’ll manage a Content Marketing Manager and a Copywriter while building the systems, workflows, and KPIs that keep production on track.

This is a player-coach role: strategic enough to shape narrative, hands-on enough to ensure every asset ships on time and drives impact.

What You’ll Own

Content Strategy & Narrative

• Develop and evolve the company’s content strategy aligned to GTM priorities

• Translate product positioning into compelling thought leadership and campaign content

• Build quarterly editorial roadmaps tied to revenue initiatives and ABM programs

• Ensure consistency of voice and messaging across channels

• Leverage the use of AI tools to improve efficiency without compromising on quality (e.g. Jasper)

Editorial Operations & Project Management

• Build and manage the end-to-end content production workflow (brief → draft → review → channel alignment → publish → distribute)

• Own editorial calendar and capacity planning

• Establish SLAs across Marketing, Product Marketing, and Sales

• Implement project management rigor (Asana, etc.)

• Manage external freelancers and agencies as needed

Team Leadership

• Lead and develop a Content Marketing Manager and Copywriter

• Provide clear briefs, feedback, and performance direction

• Elevate quality, speed, and accountability across the team

Measurement & Optimization

• Define KPIs for content performance (engagement, influenced pipeline, conversion)

• Partner with Demand Gen to track MQL → SQL contribution

• Report on impact and continuously optimize based on performance data

Why This Role Is Unique

You’ll have real ownership. This isn’t a content strategist role buried inside brand marketing. You’ll directly shape how our company shows up in market and how content drives measurable business outcomes.

What We’re Looking For

• 8+ years in B2B content marketing (SaaS, adtech, fintech, or similar preferred)

• Experience managing at least 1–2 direct reports

• High operational discipline — deadlines matter

• Proven ability to tie content programs to pipeline and revenue outcomes

• Strong editorial judgment and writing instincts

• Demonstrated success building repeatable production workflows

• Comfortable operating in a fast-paced, high-accountability environment

• Experience using project management programs and AI content tools (e.g. Asana, Monday, Jasper, etc.)

You Might Be a Fit If You:

• Think in systems, not just stories

• Can zoom out to shape narrative and zoom in to fix a headline

• Are equally comfortable in a content brainstorm and a KPI dashboard

• Value clarity, ownership, and execution

IAS Pay Transparency:

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location:

US - New York, NY

Primary Location Base Pay Range:

$102,900.00 - $176,400.00 Annual

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.

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