Job Description
1) Lead end-to-end Medium to Big - Scale media campaigns:
- To develop media strategic planning & implementation plan, translating from business challenge & opportunities
- Creative brilliant basics implementation & creative assets' on-time execution
- Continuous test & learn of all media campaigns (incl. creative), with clear learning agenda (short-term and long-term),
- Reporting, learning & actionable insights for next improvements & acceleration
2) Lead implementation of media sufficiency planning, CMM results & internal Kraft Heinz Marketing framework for most effective & efficient media campaigns
3) Lead exploration of new opportunities/media approach (online/ offline, paid/ earned) to keep up with market, trend & consumer needs and accelerate campaign performance
Job Requirement
- Minimum 7-8 years experience working as media planner in Media Agencies or/and FMCG companies in Indonesia
- Have strong knowledge in Media (especially online) planning and creative brilliant basics of main digital platforms (Youtube, Tiktok, Meta) for FMCG Industries
- Have knowledge in digital marketing, integrated communication, marketing communication/creative advertising
- Good collaboration skill with internal stakeholders & external stakeholders
- Strong leadership & sense of ownership
- Analytical thinking & the ability to translate strategy into implementation
Location(s)
Menara Mandiri
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.