Major Tasks & Responsibilities
25% - Strategy Development:
Own the web presence and primary KPIs for key categories ensuring the site and app meet branding guidelines and consumer expectations
Partner with Global Merchant leadership to understand merchandising objectives,
Merch Planning to understand inventory objectives, and Commercial Planning to
understand commercial imperatives to develop the Online category experience
priorities
Develop category roadmaps focused on driving improvements that result in improved customer satisfaction, increased traffic, conversion and sales
This position will have P&L accountability for categories totaling ~$300M in annual
online sales
50% - Cross Functional Leadership:
Partner across the organization with Product Design & Development, Commercial
Planning, Store Visual Merchandising, Online Operations, Innovation & Platform
Operations, and Marketing to build cross-functional teams, alignment and prioritization of key initiatives
Partner with Global Merchandising teams to ensure the full assortment of products are correctly represented across our site and app
Partner with broader Old Navy Online team in the continual evolution of Old Navy
online to improve primary ecommerce metrics in support of Ecommerce goals
Partner with Brand Marketing and Global Merchandising peers to proactively identify
strong product stories for incoming traffic from social, email, natural search, and other channels to optimize the online customer shopping experience
Partner with Creative Marketing team and provide detailed online experience playbooks to define creative priorities to be executed against based on business plan
25% - Benchmarking and Analysis:
Examine category merchandising and commercial strategies of key competitors and best-in-class online retailers to identify the most significant opportunities to improve customer experience across categories
Monitor and make recommendations for category-specific improvements with the expectation of continual improvements in conversion and revenue across all devices
Provide leadership and partnership in the ideation of A/B tests to optimize customer experience for both divisional experience and new site functionality
Analyze data at a granular level, summarize concisely and report out key learnings
Distill trends from raw data. Use reporting to drive changes in division experience and site improvements
Daily monitoring and reporting on primary KPIs to understand the business and help optimize conversion and revenue goals
2+ years of professional experience in eCommerce or strategy functions within DTC and/or indirect eCommerce businesses
1+ year of industry experience in CPG, FMCG, Beauty, Fashion, or Apparel, preferably within a matrixed enterprise generating $8B+ in annual revenue
Retail math fluency: Strong command of retail math and key performance drivers, with the ability to clearly articulate how traffic, conversion (CVR), AUR, AOV, units per transaction, and promotional depth interact to drive demand and inventory outcomes
Adobe Analytics expertise: Experience using Adobe Analytics or similar tools to analyze trends, measure the impact of actions taken, and report on weekly business performance
Advanced Excel skills: Proven experience cleaning and structuring data sets, building pivot tables, using formulas, and deriving trend-based insights
Data-driven site merchandising: Ability to leverage competitive insights and business analysis to prioritize and execute site experience changes
Cross-functional leadership & presentation skills: Demonstrated ability to influence cross-functional partners, gain alignment on priorities, and communicate insights clearly to stakeholders
Process improvement mindset: A proactive approach to identifying opportunities to improve processes and drive efficiency at scale
Passionate eCommerce consumer with a creative point of view: Brings fresh, customer-informed ideas inspired by personal shopping experiences, competitive brand exploration, and emerging digital trends to continuously evolve the site experience
gapinc