Digital Marketing Manager

As the Digital Marketing Manager forAsia (Korea, Southeast Asia, Taiwan and HongKong), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with theAsiaField Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.

The ideal candidate is data-driven, innovative, deeply knowledgeable about digital landscape and experienced in B2B SaaS marketing.

Key responsibilities: 

• Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives. 

• Localize and adapt global campaigns for regional relevance and marketalignment.

• Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email. 

• Build account-based digital engagement programs and leverage intent data where available.

• Oversee content localization, including web, email, creative assets and customer stories for regional relevance. 

• Monitor, analyze and report on campaign performance using analytics tools

• Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.

• Work on SEO strategy forAsiaand optimize website – under the APAC and central team’s guidance

• Arrange webinars and promote

• Build account targeted programsfor Asia

• Manage relationship and performance of local digital agencies

• Localize and build email/nurture streams in line with global requirements

• Managelocal blog and organic social channels

• Performance review of programs againstmarketing KPIs for Asia

Knowledge, Skills and Experience: 

• Digital savvy with minimum5years’ experience, preferably agency-side or in a similar role within a B2B environment

• Experience managing agencies and significant digital budgets, with a track record of improving ROI.

• Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).

• Manage translation review of content and web pages 

• Research, write and edit copy for marketing communications, landing pages, and adverts. 

• Good understanding of social media landscape and experience in running paid campaigns as well as organic

• Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics

• Experience withAEO strategies and execution is a plus

• SaaSor cloudexperience an advantage

• Experience with ABM programs and intent data platforms; experience using 6sense is a plus.

• Experience working with cross-functional and international teams in remote environments

• Strong Copywriting Skills a bonus

• Languages: Fluent/Native Korean and Business level English a must 

• Ability to thrive in a fast-paced, high-growth and global environment