The Senior Director, SID is responsible for the development of strategy and operational delivery for the assigned portfolio in the international (INT) region, with indirect responsibility for regional sales/market share performance for the relevant portfolio/brand(s). The incumbent is responsible for setting the strategic direction for the inline SID CSL brands, along with future product launches (once assets are in the L-36-month time horizon), ensuring that there is a fit for purpose go-to-market strategy for the international region.
The role holder provides strong and collaborative leadership for the relevant International Brand Team (IBT) and Therapy Area Team (TAT), co-creating pan-regional integrated marketing playbooks, programmes and tactics, for localisation and implementation across the affiliate network, to enable and drive brand performance. The initial focus for the position holder will be to develop and launch fit for purpose marketing playbooks for the key ‘power brands’ in SID. In addition, establishing the tone and expectation for the 3M partnership within SID across the markets of International will be first order priority.
The role reports to the Executive Director, IG Portfolio Lead, Commercial Operations International.
Leadership
- Provide strong strategic and operational marketing expertise and guidance for SID and market brand leads within International Region impacting directly the marketing functional results within the Region given the position holder directs the execution of the SID marketing strategy
- Ability to lead, manage, and motivate cross-functional matrix teams across international markets; fostering a culture of continuous development and improvement within the marketing community
- Provide brand leadership for 3M partnership and embed integrative ways of working that enables the business to benefit from cross-functional thinking and alignment as a constant
- Leads the execution of the 3M operational brand plan across the international region, influencing business decisions of General Managers, which makes the position holder responsible for the SID budget & P&L
- Owns and drives the operational brand planning process for portfolio
- Co-responsible to build talent and succession pipeline for above-market Marketing positions
Strategic thinking
- Ability to generate and leverage insights to solve complex problems and to translate into action that helps course correct portfolio/brand performance where needed
- Ability to launch and build new brands and adept in managing brands through their lifecycle at an above-market and in-market level
- Provide strategic thought partnership to the ED IG Portfolio Lead and to the Head of International Marketing for SID growth potential realisation
Execution
- Develop aligned customer focused brand plans and enable consistent and disciplined implementation across the international region
- Implement performance tracking and management system for SID brands
- Proven experience in driving operational delivery within the context of marketing in an international operating environment
- Build region-wide confidence in portfolio/brand strategies and plans, and establish a culture of good practice sharing
- Establish strong relationships with key external stakeholders (e.g., physicians, patient associations, and professional/medical associations and societies)
Position Qualifications and Experience Requirements
- Education: Graduate degree or equivalent required. Postgraduate qualification preferred.
- 12+ years of relevant commercial experience in international biopharmaceuticals, including extensive strategic and operational marketing
- Possesses strong commercial acumen, and the ability to manage multiple priorities, processes, timelines, and expectations across diverse stakeholder groups
- Experience in leading strategic processes for portfolio and brand development, including investment and resource allocation
- Experience leading global marketing initiatives and managing diverse, multicultural matrix teams
- Experience in P&L management & ideally as a General Manager requested to realise the value of expected portfolio and brand growth
- Demonstrated ability to lead, influence and inspire cross-functional matrix teams, driving collaboration, innovation and results at a global, region and local level
- Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention
- Strong strategic and analytical capabilities, with the ability to translate market insights into actionable marketing strategies and tactics
- Excellent project management skills, with a track record of successfully managing complex, multi-stakeholder projects from inception to implementation
- An excellent command of the English language (spoken and written) is required
About CSL Vifor
CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
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At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.