Product Marketing Lead- Alternative Investments

Clearwater Analytics (NYSE: CWAN) is a global technology platform for investment accounting, performance, risk, and reporting. We serve the world’s largest insurers, asset managers, hedge funds, and corporations, helping them modernize their operations and make data-driven decisions with confidence. As our platform continues to expand across asset classes and geographies, the Product Marketing team plays a central role in shaping how we go to market and deliver client value. 

Role Summary
We are seeking a seasoned Product Marketing Manager with deep expertise in financial services, particularly in alternatives or risk and performance management. In this role, you will own the go-to-market strategy, product positioning, messaging, and sales enablement for a key product line or segment. 

This role is ideal for someone who understands the complexity of institutional investment workflows and thrives at the intersection of product, marketing, and commercial teams. 

Key Responsibilities 

• Lead go-to-market planning and execution for new product launches, enhancements, and regional rollouts 

• Define and refine clear, differentiated messaging and positioning rooted in client needs and market insight 

• Build and deliver sales enablement tools—including pitch decks, competitive briefs, playbooks, and training—to support revenue goals 

• Act as a trusted partner to Product, Sales, and Client Success, bringing field feedback and client insight into product strategy and roadmap 

• Drive content strategy in partnership with Field Marketing and Demand Gen, ensuring consistent and compelling communication across campaigns 

• Monitor market trends, client use cases, and competitor positioning, and turn insights into actionable recommendations 

• Track performance across launches, pipeline influence, adoption, and feedback 

Required Experience 

• 7+ years of product marketing experience in fintech, regtech, investment operations, or asset/wealth management technology 

• Deep understanding of capital markets and the unique needs of hedge funds, asset managers, and institutional investors 

• Proven success driving GTM strategies for complex financial products or platforms 

• Excellent communicator with strong writing, presentation, and stakeholder management skills 

• Ability to simplify and explain technical or data-intensive topics to both internal and external audiences 

• Experience collaborating across global teams and supporting regional marketing efforts  

• Familiarity with client reporting, investment data management, risk/performance  

What we offer:

• Business casual atmosphere

• Team focused culture that promotes innovation and ownership

• Access cutting edge investment reporting technology and expertise

• RSUs as well as employee stock purchase plan and 401k with match  

• PTO and volunteer time off to give back to the community 

• Defined and undefined career pathways allowing you to grow your own way 

• Work from anywhere 3 weeks out of the year 

• Work from home Fridays

• Maternity and paternity leave

Salary: $130k - $190k + bonus+RSUs